Mattel Unveils KPop Demon Hunters HUNTR/X Dolls for Pre-Sale
Big news for K-pop fans and Netflix enthusiasts alike! Mattel has officially unveiled its first line of dolls based on the hit Netflix movie KPop Demon Hunters . The highly anticipated HUNTR/X “What It Sounds Like” Fashion Doll 3-Pack, featuring the film’s trio of stars—Rumi, Mira, and Zoey—is set to be available for pre-order on the Mattel Creations website starting November 12. Shipping is expected to begin in Fall 2026, giving fans plenty of time to get excited about adding these screen-accurate dolls to their collections.
The film itself has been a massive success since its June release, racking up over 325 million views, which translates to more than 541 million hours watched. That makes KPop Demon Hunters the number one movie on Netflix’s Top 10 Most Popular Global Movies of all time. The movie’s sing-along version even enjoyed two successful weekends in theaters, further cementing its status as a global phenomenon.
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Mattel’s new doll set captures the trio in their show-stopping finale outfits, complete with detailed weapons, luxe fabrics, and hair styled for the spotlight. Each set also comes with a Certificate of Authenticity, and the 3-pack retails for $150. The release marks the beginning of a wider partnership between Netflix, Mattel, and Hasbro, which will bring more toys, games, and role-play products inspired by the movie to fans worldwide.
Netflix’s Chief Marketing Officer, Marian Lee, highlighted the global excitement surrounding the film, noting that fans have been “dancing, singing, and more emotionally invested than anyone could have prepared for.” She emphasized that the collaboration with Mattel and Hasbro will finally allow fans to get their hands on the merchandise they’ve been eagerly requesting across social media.
For those unfamiliar with the story, KPop Demon Hunters follows Rumi, Mira, and Zoey, K-pop superstars who secretly battle supernatural threats while performing on stage. Their latest challenge? A rival boy band that is secretly a group of demons in disguise. The movie’s star-studded voice cast includes Arden Cho, May Hong, Ji-young Yoo, Ahn Hyo-seop, Kim Yunjin, Daniel Dae Kim, Ken Jeong, and Lee Byung-hun, with direction by Maggie Kang and Chris Appelhans. A sequel is already planned for a 2029 release.
With the HUNTR/X doll line, fans can now bring a piece of the movie home, complete with the intricate detail and flair that made the characters unforgettable on screen. This pre-sale is just the first of many exciting merchandise drops, promising a whole new way for fans to celebrate the worldwide sensation that is KPop Demon Hunters .
Fans eager to secure their dolls can mark November 12 on their calendars, because this exclusive pre-sale is expected to sell out fast. From the screen to collectors’ shelves, Rumi, Mira, and Zoey are finally stepping off Netflix and into the hands of their fans.
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