TWICE's "Strategy" Hits 15 Weeks on Billboard Hot 100

Fixya November 08, 2025
TWICEs Strategy Hits 15 Weeks on Billboard Hot 100

TWICE's "Strategy" Hits 15 Weeks on Billboard Hot 100

TWICE continues to make waves in the global music scene as their 2024 hit “Strategy” marks its 15th consecutive week on the Billboard Hot 100, holding steady at No. 72 for the week ending November 8. Released last December, the song has gained remarkable traction, boosted further by its inclusion on the popular “KPop Demon Hunters” soundtrack earlier this year. Its steady performance on U.S. charts highlights TWICE’s enduring appeal beyond their home country.

Meanwhile, members Jeongyeon, Jihyo, and Chaeyoung teamed up on the soundtrack’s original track, “Takedown,” which has also maintained its presence on the Hot 100 for 17 weeks, currently positioned at No. 80. This demonstrates that TWICE’s influence on the music charts extends beyond a single hit, with multiple songs capturing the attention of fans worldwide simultaneously.

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On the global stage, “Strategy” secured No. 80 on the Billboard Global 200 and No. 109 on the Global Excl. U.S. chart. “Takedown” also performed well internationally, landing at No. 99 on the Global 200 and No. 164 on the Global Excl. U.S. chart. These placements underscore TWICE’s ability to connect with a diverse international audience while consistently ranking alongside mainstream global hits.

TWICE’s success is not limited to singles. Their latest studio album, “THIS IS FOR,” has charted for a remarkable 16th consecutive week on the Billboard 200, currently sitting at No. 196. This achievement sets the album apart as not only TWICE’s longest-charting release but also the longest-charting album by any K-pop group in 2025. On Billboard’s Top Current Album Sales chart, “THIS IS FOR” reached No. 23, while it claimed No. 29 on the Top Album Sales chart. Their special album, “TEN: The Story Goes On,” also made notable sales impacts, securing No. 17 on the Top Current Album Sales chart and No. 20 on the Top Album Sales chart.

TWICE’s influence extends to the Artist 100 as well, where they hold a strong position at No. 50, marking their 66th overall week on the chart. These consistent achievements highlight the group’s longevity and resilience in a highly competitive music industry.

It’s clear that TWICE is not just riding a wave of popularity—they are defining it. With multiple songs charting simultaneously, groundbreaking album records, and a strong presence on the global stage, TWICE continues to prove why they are one of K-pop’s most enduring and beloved acts. Their ongoing success is celebrated by fans around the world, and it seems there’s no stopping them anytime soon.

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