GYG Fires Up Buzz With New BBQ Chicken Double Crunch
So, let me walk you through what’s going on with Guzman y Gomez right now, because the excitement around their latest creation has been absolutely wild. GYG has just rolled out a limited-time menu item called the BBQ Chicken Double Crunch, and it’s already becoming the talk of their fans across Australia. Even before it officially launched, the hype had been building fast, thanks to a clever teaser campaign that dropped on their social channels the weekend prior. Those short videos racked up hundreds of thousands of views within hours, putting fans into full detective mode as they tried to figure out what GYG was cooking up.
The new item itself is a fun twist on texture and flavour. It’s built with a soft flour tortilla wrapped around one of their signature hard-shell tortillas, so you get that double-layer crunch right away. Inside, it’s loaded with grilled free-range chicken, a sweet chipotle BBQ sauce, chipotle-seasoned fries, chipotle mayo, and their house jack cheese. Basically, every layer was designed to deliver a hit of smoky, cheesy, crunchy goodness. The idea came from the GYG test kitchen where chef Nate Appleman and his team had been experimenting with stronger chipotle flavours and richer cheese combinations. And now, the result is being offered nationwide for just $4.80—a pretty eye-catching price point for something packed with that many components.
Also Read:But honestly, the launch wasn’t just about the food. The marketing around this item has been built entirely for social media. Everything was shot with a fish-eye lens to give it that street-style vibe, and the content leans heavily into the satisfying crunch sounds to tap into the ASMR trend. You could feel the energy of the launch as it rolled out across TikTok, Instagram, YouTube, Facebook, Snapchat, and even big digital screens, street furniture, and streaming platforms like Netflix and Prime Video. GYG also pushed it through their own app and in-restaurant displays, so it’s basically been impossible to miss.
One of the biggest early reactions came from popular food creator Nectorious Papi, who was the very first person to taste the Double Crunch. He said it felt like “a party in his mouth" and even called it one of his favourite things he’s ever eaten at GYG. With hundreds of creators lining up to try it and fans already going into frenzy mode, this new item is shaping up to be one of GYG’s biggest menu launches yet.
So if you’ve been hearing the buzz or seeing the videos everywhere, now you know why—GYG has cooked up something fun, bold, and definitely crunchy, and people across Australia are losing their minds over it.
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