In-N-Out Drops “67” as Viral Trend Spirals Out of Control
So, here's a pretty wild story about how a fast-food order number managed to cause enough chaos that an entire company had to step in. In-N-Out, the iconic West Coast burger chain, has officially removed the number 67 from its order ticketing system. Yes—an actual number has been banned, and it’s all because of a viral craze known as “6-7.”
According to what’s been shared, this all started when kids and teens began treating the announcement of order number 67 like a full-on celebration. Whenever an employee called out “Order sixty-seven!”, groups of Gen Alpha customers would rush the counter, phones out, ready to film the moment. It turned into a trend where the call itself became the event. Crowds would gather, people would cheer or chant, and the whole thing turned into a mini performance inside the restaurant.
One In-N-Out employee confirmed the change, saying the number was quietly removed from rotation about a month ago. The reasoning was simple: the trend was becoming disruptive. Staff were being overwhelmed by sudden clusters of kids sprinting to the counter, not for food—but for content.
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The phrase “6-7” itself is popular among Gen Alpha, though no one seems entirely sure what it actually means. It’s tied loosely to rapper Skrilla’s song “Doot Doot,” but beyond that, the meaning is part of the mystery. Like many internet trends, it just caught on and spread with no clear explanation. Kids repeated it, memes formed, and suddenly a random number turned into a cultural moment.
Interestingly, this isn’t the first time In-N-Out has removed a number. The chain previously banned 69 from its system because of its long-standing status as an internet meme with sexual connotations. So while removing order numbers isn’t exactly common, it has happened before.
But here’s where it gets even more fascinating. While In-N-Out is trying to tone down the chaos, some competitors have decided to jump right into the trend. Wendy’s has rolled out a 67-cent Frosty , and Pizza Hut is selling 67-cent wings , directly playing off the viral momentum. So while one chain is trying to escape the noise, others are taking advantage of the hype.
It’s a perfect example of how something small—a random number—can spiral into a nationwide craze thanks to the internet, memes, and the energy of younger generations who love turning everyday moments into viral content. And now, at least at In-N-Out, order 67 has officially been retired.
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