ITV’s Festive Line-Up Bursts to Life in a Star-Studded Christmas Ad
So, let me walk you through this fun and chaotic moment that ITV has cooked up for the holidays. A brand-new Christmas campaign has been released, and instead of opting for a simple montage of festive programming, ITV decided to gather some of its biggest stars and let them loose in a hilariously over-the-top game of Christmas charades. And honestly, the result feels just as lively and unpredictable as the season itself.
In the ad, Amanda Holden jumps right in, wearing one of those classic paper crowns you get from Christmas crackers. She’s joined by fellow BGT judge KSI, This Morning’s Cat Deeley, and Love Island host Maya Jama. The group immediately bursts into a whirlwind of gestures, goofy faces, and frantic attempts to act out clues. The whole point, of course, is to guess what’s going to hit ITV screens this Christmas—but the way they get there feels delightfully messy.
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Ant and Dec pop in with their usual mischievous energy, while cast members from Emmerdale, Coronation Street, and Loose Women get involved with their own wild interpretations. At one point, Emma Willis throws out clues so cryptic that Kelly Rowland and Sir Tom Jones look completely baffled. Will.i.am eventually jumps up in triumph after guessing that Mrs. Doubtfire is part of the holiday lineup, proving that persistence—and probably a bit of luck—pays off.
The campaign is made up of thirty different 20-second ads, each focusing on different stars and different titles from ITV’s enormous festive library. And when they say enormous, they mean it—over 400 films will be available to watch and stream across ITV and ITVX. The mix includes everything from big Hollywood blockbusters to timeless Christmas classics like The Grinch and It’s A Wonderful Life .
There’s also a bit of nostalgia woven into the real-world chatter around ITV right now. News recently broke that Gail Platt—played by Helen Worth, who left Coronation Street last Christmas after 50 years—is set to return for a special festive appearance. Fans were stunned and thrilled, especially after her emotional farewell last year. Her cameo has reportedly already been filmed, though the storyline is being kept tightly under wraps.
By the time the ad wraps up, the whole thing feels like a warm and slightly chaotic invitation into ITV’s Christmas world. It’s loud, it’s silly, it’s full of familiar faces—and that’s kind of the point. The holidays are about sharing moments, laughing at the madness, and settling in with the shows we’ve grown up with. ITV’s campaign leans into that wholeheartedly, turning a simple schedule announcement into a festive celebration all its own.
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