The Web Isn’t Killing the Lottery, and Loto-Québec’s Numbers Prove It
There’s been a lot of talk over the years about whether the internet is slowly killing traditional lotteries, but according to Loto-Québec, that fear just doesn’t hold up anymore. In fact, the message coming straight from the top is pretty clear: the web is not hurting the lottery business at all. That point was recently reinforced by Loto-Québec’s CEO, who said the organization continues to perform strongly, even in an era dominated by digital entertainment and online competition.
If you look at the numbers, it becomes easier to understand why this confidence is being shown. Halfway through the 2025–2026 fiscal year, Loto-Québec reported revenues of about CA$1.53 billion for the period from April to the end of September. That represents a modest but steady increase of around 1.8 percent compared to the same period last year. At the same time, consolidated net income climbed to roughly CA$777.5 million, also showing a year-over-year gain. These aren’t signs of a business in decline; they’re signs of stability and resilience.
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What’s interesting is that this growth has been achieved while consumer habits are clearly changing. More entertainment options are available than ever before, and people are spending a lot of time online. Yet, instead of being pushed aside, the lottery seems to have adapted. It’s been suggested that digital platforms are no longer seen as a threat, but rather as a complementary channel. Online ticket sales, digital draws, and modernized gaming experiences have been embraced, allowing the organization to meet players where they already are.
Another key point that often gets overlooked is the role Loto-Québec plays beyond pure entertainment. The profits generated are returned to the province, helping to fund public services and community programs. So when revenues rise, the benefits are felt far beyond just the gaming sector. This broader impact has helped reinforce public support and trust in the system.
There’s also a sense that player interest remains strong because lotteries offer something unique. Unlike many online games, the appeal of a big draw, a shared moment, and the dream of a life-changing win hasn’t faded. That emotional connection still resonates, whether tickets are bought at a corner store or through a mobile app.
In the end, the takeaway is simple. Despite constant predictions that the internet would spell trouble for traditional lotteries, Loto-Québec’s performance tells a very different story. The web hasn’t replaced the lottery; it’s been integrated into it. And judging by the results so far, that strategy appears to be working just fine.
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