Doug Ford Doubles Down on Threat to Pull Crown Royal from LCBO Shelves
There’s a lot of attention right now on Ontario Premier Doug Ford and his renewed threat to remove Crown Royal whisky from LCBO shelves, and this time, he’s making it clear he’s serious. Speaking to reporters on January 5, Ford said he “can’t wait” to follow through on the plan, signaling that this is no longer just political talk but something he fully intends to act on.
The issue is tied to growing frustration over a planned plant closure connected to Crown Royal’s parent company, a move that is expected to affect Canadian jobs. From Ford’s point of view, the decision was seen as a slap in the face to workers and communities that have long supported the brand. As a result, the removal of Crown Royal from Ontario’s government-run liquor stores is being framed as a direct response and a form of economic protest.
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While addressing the media on a range of topics, including nuclear energy plans, mining development, and the push for public sector workers to return to in-person work, the premier circled back to Crown Royal without hesitation. It was made clear that the threat had not cooled off with time. Instead, it was repeated with more conviction, reinforcing the message that Ontario will not quietly accept corporate decisions that lead to job losses.
The LCBO plays a major role in alcohol sales across the province, so pulling a high-profile brand like Crown Royal would be a symbolic move with real visibility. It was suggested that the action would send a strong message, not just to this company, but to others considering similar decisions. In Ford’s view, Ontario’s purchasing power should be used to stand up for local workers when necessary.
At the same time, the move is not without controversy. Critics argue that removing a popular product could inconvenience consumers and may not ultimately change corporate behavior. Others question whether government-run retail channels should be used as tools in broader economic disputes. Still, Ford appears unfazed by those concerns, positioning himself as a defender of Ontario jobs first and foremost.
For now, the message coming from Queen’s Park is unmistakable. The threat to pull Crown Royal from LCBO shelves is no longer hypothetical. It has been repeated publicly, forcefully, and without hesitation. Whether the move will actually happen, and what impact it might have, is something many Ontarians will be watching closely in the days ahead.
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