How Stranger Things Pushed Djo to the Top and Ended Taylor Swift’s Long Reign
Right now, one of the most interesting moments in music is unfolding, and it’s being driven by fandom, nostalgia, and the emotional power of a TV finale. Joe Keery, best known to millions as Steve Harrington from Stranger Things , has officially reached number one on Spotify under his music alias, Djo. His song End of Beginning has surged to the top of the global charts, quietly but decisively knocking Taylor Swift out of the number one spot after a long and dominant run.
What makes this moment especially striking is how it happened. End of Beginning wasn’t a new release. The track originally came out back in 2022 and was already appreciated as a thoughtful indie song. But after the final episode of Stranger Things aired, fans were clearly left emotional and reflective. That feeling was carried straight into streaming platforms, where listeners began revisiting Keery’s music in massive numbers. As a result, the song was lifted to number one, powered almost entirely by renewed fan attention.
Also Read:- Why the Pink Test and the McGrath Foundation Mean More Than Just Cricket
- Raptors Look to Seal Back-to-Back Wins as Hawks Return to Toronto
Taylor Swift had been holding the top position with her song The Fate of Ophelia from her 2025 album The Life of a Showgirl . That track had led Spotify for 78 straight days, making the shift even more noticeable. In a twist that feels almost poetic, Swift herself had praised End of Beginning long before it became a global hit. Keery once recalled running into her at Electric Lady Studios in New York, where she casually told him how much she loved the song. At the time, it was shocking to him that a superstar like Swift had even heard it.
Streaming numbers tell the rest of the story. On the day it peaked, End of Beginning pulled in over 1.3 million streams in the U.S. alone and more than 6.5 million worldwide. Those numbers pushed it back to the top of Spotify’s global rankings, marking a full-circle moment for an artist who has carefully built a separate identity from his acting career.
This rise also highlights something bigger about how pop culture works today. When a major series ends, especially one as emotionally invested as Stranger Things , the ripple effect is felt far beyond television. Music becomes a place where fans process endings, memories, and change. That emotional connection was clearly tapped into here.
Meanwhile, the moment arrives as Taylor Swift’s personal world is also under attention, with her fiancé Travis Kelce openly reflecting on his future in the NFL after an emotional season-ending loss. All of it adds to the sense that this is a turning point week for several major figures.
In the end, Djo’s chart-topping moment feels less like a fluke and more like a reminder. Cultural moments still matter, timing still matters, and sometimes a song just waits for the right ending to finally find its beginning.
Read More:
0 Comments