Joe Keery’s Song Hits No.1—Without Ever Appearing on Stranger Things
A song you’ve probably heard everywhere right now was never meant to be a hit moment and it was never part of the show fans think revived it.
“End of Beginning,” a track released quietly back in 2022, is now sitting at the very top of the Billboard Global 200. And the reason is a powerful mix of fandom, nostalgia and timing. The song comes from Djo, the music project of actor Joe Keery, best known worldwide as Steve Harrington from Netflix’s Stranger Things.
Here’s the twist. The song was never featured in the series. Not once.
Yet as the final season of Stranger Things rolled out, fans across TikTok, Instagram and Reddit began connecting the emotional tone of the track to the story they were watching unfold. Clips of character arcs, personal life transitions and bittersweet goodbyes flooded social feeds, all soundtracked by the same reflective melody. The association stuck and the algorithm did the rest.
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What started as a slow-burn viral moment turned into a full-scale revival. The song climbed charts across countries and platforms, outperforming new releases and established hits, despite being nearly four years old. For many listeners, this was their first discovery of Djo as a musician and for others, it was a long-overdue moment of recognition.
This matters because it shows how pop culture works now. Hits are no longer launched only by radio play or marketing budgets. They’re created by communities. A show doesn’t even need to feature a song for fans to adopt it as part of the story. Emotion, timing and identity do the heavy lifting.
Stranger Things has done this before, famously reviving older tracks and sending them back up the charts. But this moment is different. This time, fans didn’t rediscover a classic. They elevated an artist they already loved in a new way. And in doing so, they blurred the line between actor and musician, character and creator.
For Joe Keery, it’s a rare crossover moment. An example of how talent can travel across mediums when audiences are ready to listen. And for the industry, it’s a reminder that attention doesn’t follow rules anymore. It follows feeling.
As the Stranger Things story reaches its final chapter, its cultural ripple is still expanding, far beyond the screen and straight into the global music charts.
Stay with us as we continue tracking the stories shaping entertainment, music and the audiences driving them forward.
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