National Bagel Day 2026 Brings Freebies, Big Deals, and a Fresh Bite of History
Good evening and today we’re talking about something a little lighter, but no less loved. National Bagel Day is here and across the United States, bakeries, coffee chains and grocery stores are turning a simple ring of bread into a full-blown celebration.
National Bagel Day falls on January 15 and it’s a nod to a food with deep roots and a long journey. The bagel began centuries ago in Eastern Europe and made its way to America in the 19th century with Jewish immigrants. Over time, it became a breakfast staple, a deli classic and now, a cultural favorite far beyond New York City.
This year, the celebration comes with plenty of incentives to join in. Major chains like Einstein Bros., Panera Bread, Bruegger’s Bagels and Manhattan Bagel are offering free bagels, discounted bagel-and-shmear combos and buy-one-get-one deals. Some offers are tied to loyalty programs or app check-ins, but the message is clear. If you want a bagel today, there’s a good chance someone is helping pay for it.
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Panera is leaning heavily into its Asiago Bagel Stacks, pairing the day with a buy-one-get-one promotion. Einstein Bros. is keeping things simple, offering a free bagel and shmear with a purchase, as long as you mention the occasion. Bruegger’s and several grocery chains are also joining in, making this one of the most widely celebrated food holidays on the calendar.
Beyond the deals, there’s also insight into how America eats its bagels. Surveys show plain bagels still lead the pack, followed closely by Asiago and everything bagels. When it comes to spreads, plain cream cheese remains king, with veggie and honey almond close behind. It’s familiar, comforting food and that’s part of the appeal.
Local bagel shops are also seeing a boost. In cities like Houston, family-run bakeries and longtime delis are using the day to attract new customers and reward loyal ones. For small businesses, National Bagel Day isn’t just fun. It’s a meaningful sales moment during a slower winter season.
So whether you grab a freebie from a big chain or support a neighborhood bakery, today is about more than a discount. It’s about tradition, comfort and a food that continues to bring people together, one bite at a time.
That’s the latest on National Bagel Day. Enjoy it while it’s fresh and we’ll see you next time.
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