NFL Playoffs Begin as Cowboys Watch From Home and Fans Hate-Watch the Bracket
As the NFL playoffs kick off this weekend, the league has officially shifted into its most intense phase, and that’s exactly why this topic is trending right now. Fourteen teams are still alive, Wild Card weekend is underway, and millions of fans are settling in for win-or-go-home football. But one of the league’s biggest fan bases is watching all of this from the couch. Once again, the Dallas Cowboys are not part of the postseason picture, and that absence is driving a very specific kind of conversation.
What’s happening is simple. The playoffs are starting, the games are loaded with storylines, and Cowboys fans are left to “hate-watch” teams they either can’t stand, wish they were, or once called their own. Dallas finished the regular season without doing enough to earn a spot, despite solid quarterback play and modest improvement under a new head coach. Defensive struggles proved costly, and those issues ultimately shut the door on January football in Arlington.
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To understand why this matters, you have to understand the Cowboys’ place in the NFL. Dallas is one of the most followed, debated, and scrutinized franchises in American sports. Every season begins with Super Bowl talk, and every early playoff exit, or missed postseason, turns into a national discussion. When the Cowboys are out, fans don’t stop watching the playoffs. Instead, they watch through a lens of rivalry, frustration, and comparison.
That’s why this moment is trending now. Several playoff teams feature former Cowboys players, former Cowboys coaches, or teams that beat Dallas during the season. Each matchup becomes a reminder of what went wrong, what could have been different, or what other franchises are doing better. At the same time, teams like Green Bay, Philadelphia, and San Francisco continue to loom large as familiar postseason rivals, which only adds fuel to the emotion.
There are real consequences tied to this postseason run. Draft position for Dallas can shift based on playoff results. Coaching decisions across the league could impact who becomes available for the Cowboys’ ongoing defensive rebuild. And perhaps most importantly, another deep playoff run by a rival only sharpens the pressure on the Cowboys’ front office to finally deliver results that match expectations.
As Wild Card weekend unfolds, the games themselves will be thrilling, dramatic, and unpredictable, as playoff football always is. But hovering over it all is the reality that one of the NFL’s biggest brands is missing from the stage. For Cowboys fans, this postseason isn’t about chasing a championship. It’s about watching everyone else do it, and hoping that next January tells a very different story.
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