Perth Bears Reveal New Logo as NRL Comeback Sparks Emotion Across Australia
Good evening and this is a big moment for rugby league fans right across the country.
The Perth Bears have officially stepped into the spotlight, unveiling their long-awaited club logo as they prepare for their return to the NRL in 2027. And for many supporters, this is about much more than a fresh design. It is about history, identity and unfinished business.
The new logo arrives in the Bears’ traditional red, white and black. It carries a modern edge, but the spirit is instantly familiar. This is a clear nod to the old North Sydney Bears, a foundation club that disappeared from the top level more than two decades ago. Now, that legacy is being reborn on the west coast, with Perth becoming the new home of a name that still carries deep emotion.
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Speaking at the launch, coach Mal Meninga described the reveal as the start of a brand new era. He made it clear this was not rushed. The club wanted to get it right. The aim was simple but powerful, respect the past while building something new for Western Australia. In his words, this logo represents both sides of the country, east and west, coming together under one banner.
That message has resonated strongly with long-time fans. James Bracey, a Bears board member and lifelong supporter, spoke openly about how painful the club’s original exit from the competition was. For many families, rugby league simply stopped when the Bears were pushed out. This relaunch, he says, re-engages those supporters who never stopped caring. The bear may look different, but the soul is still there.
On the football side, the Bears are already laying real foundations. Players like Josh Curran and Nick Meaney have committed to the inaugural squad and recruitment is continuing. Meninga has been clear that signing with Perth is not just a contract decision. It is a life decision. Moving west means embracing something bold and unfamiliar, but he believes that is exactly what will attract the right type of player.
He has also brushed aside concerns about Perth’s distance being a major obstacle. Instead, he frames it as a test of character. The players who choose Perth are choosing to build something, to represent Western Australia and to be part of history.
To mark the logo reveal, the club is releasing a limited run of merchandise, giving fans their first chance to wear the new identity.
After years of waiting, the Bears are no longer just a memory. They are taking shape, step by step and this logo is the clearest sign yet that the Perth Bears are real, they are coming and they are ready to make noise.
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