Sydney Sweeney Faces Legal Trouble After Hollywood Sign Bra Stunt
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Sydney Sweeney is under intense scrutiny after a stunt that has Hollywood buzzing. The actress, known for her roles in Euphoria and The Housemaid , recently climbed the iconic Hollywood Sign and strung bras across its massive letters as part of a promotional campaign for her upcoming lingerie line. While the stunt was filmed and heavily publicized, it may have crossed legal lines.
Although Sweeney obtained a filming permit from FilmLA, she did not secure approval from the Hollywood Chamber of Commerce, which owns the landmark and its intellectual property. That missing authorization could expose her to serious legal consequences, including potential charges for trespassing and vandalism. The Hollywood Sign is not open to the public and incidents there have proven dangerous—even fatal—over the years.
Video footage shows Sweeney and her crew working under the cover of darkness, wearing hoods and baseball caps, carefully draping bras across the letters and tying them together. Once the stunt was complete, they quickly descended, leaving behind a striking but unauthorized display. The lingerie line itself remains unreleased and confidential, though it is reportedly backed by Amazon CEO Jeff Bezos, a connection that could play a role if legal matters escalate.
This incident raises broader questions about the balance between publicity stunts and legal boundaries. The Hollywood Sign is more than a tourist attraction; it is a protected cultural icon. Past trespassing incidents, like the 2017 “Hollyweed” stunt, show that authorities take unauthorized activity seriously. While no arrests have been made yet, the Chamber of Commerce has formally warned Sweeney’s production company, making it clear that commercial use and physical alterations of the sign require explicit permission.
For Sweeney, the consequences could extend beyond legal troubles. Public perception and brand partnerships are at stake, especially with such a high-profile and risky promotion. The situation highlights the delicate line celebrities and brands walk when leveraging iconic locations for marketing—one misstep could result in significant legal and reputational fallout.
As the case develops, the entertainment world will be watching closely. Whether charges are filed or a settlement is reached, this stunt has already sparked debate about creative expression, celebrity marketing and the law. Stay with us for updates as authorities weigh their next steps and follow closely to see how this unusual chapter unfolds in Hollywood’s storied history.
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