TWICE Brings K-Pop Charm to Victoria’s Secret PINK Valentine’s Campaign
K-pop sensation TWICE is back in the spotlight, this time turning heads in the fashion world. The group’s members—Nayeon, Jihyo, Momo, and Tzuyu—have teamed up with Victoria’s Secret PINK for their Valentine’s Day campaign, blending their signature playful energy with a bold, stylish twist. The collaboration comes after last year’s memorable appearance at the 2025 Victoria’s Secret Fashion Show in New York, where the four performed live on the runway, capturing attention not only for their music but for their standout fashion choices.
In this latest campaign, TWICE is showcasing pieces from the PINK Valentine’s collection, styling them in ways that highlight both comfort and statement-making charm. The visuals feature the members with oversized alphabet props spelling out “PINK,” perfectly marrying the brand’s youthful aesthetic with a more confident, sophisticated vibe. Fans are already buzzing online, with some reporting that the lingerie items seen on the members are selling out fast—a testament to TWICE’s powerful influence in both music and fashion.
Also Read:- M1 Traffic Chaos as Snow and Lorry Crash Paralyse Key Motorway
- 36ers and JackJumpers Set the NBL Stage on Fire in Adelaide
What makes this collaboration particularly interesting is the context behind it. TWICE, celebrating their 10th anniversary this year, has evolved far beyond their original “girl-next-door” image. Their involvement with global fashion brands like Victoria’s Secret signals a maturing of their public persona, embracing diverse concepts while still maintaining the charm that earned them international stardom. It also highlights how K-pop stars are increasingly shaping global trends, especially among younger audiences who follow both their music and lifestyle choices closely.
The timing of this campaign also taps into cultural moments like Galentine’s Day, with the members reflecting on friendship, shared experiences, and personal milestones. The campaign isn’t just about showcasing lingerie—it’s about celebrating connection, style, and self-expression, aligning with the Valentine’s season while letting TWICE’s personalities shine. From cozy robes to statement pieces designed to peek subtly under everyday outfits, the collection is positioned to resonate with fans looking for fashion inspiration as well as a playful celebration of relationships.
This campaign underscores a broader trend in entertainment and marketing: the crossover between music, fashion, and lifestyle branding. TWICE’s involvement brings global visibility to PINK while reinforcing the group’s versatility as performers and cultural icons. With fans eagerly sharing and purchasing campaign items online, the collaboration is likely to boost both the brand’s profile and TWICE’s already strong international influence.
For TWICE, this is another step in their evolution—showcasing their adaptability, connecting with fans in new ways, and continuing to shape the landscape of pop culture a decade into their career. From the runway to Valentine’s Day campaigns, TWICE is proving that their impact extends far beyond the stage.
Read More:
0 Comments