Asos Co-Founder Quentin Griffiths Dies After Tragic Fall in Thailand
Quentin Griffiths, co-founder of the online fashion giant Asos, has died after falling from a high-rise apartment in the Thai resort city of Pattaya. Thai police say the 58-year-old British national was found outside a luxury condominium on the 17th floor of an 18-story building and initial investigations point to suicide. His apartment was locked from the inside and there were no signs of forced entry or foul play. An autopsy confirmed no evidence of external interference.
Griffiths played a pivotal role in launching Asos in 2000, alongside Nick Robertson, Andrew Regan and Deborah Thorpe. Originally named “As Seen On Screen,” the company sold fashion inspired by film and television, eventually transforming into one of the world’s most influential online fashion marketplaces. At its peak, Asos’s valuation exceeded £6 billion and it became a staple of celebrity fashion, with designs worn by figures including Rihanna and Michelle Obama. Although Griffiths left the company in 2005, he retained significant shares for years and contributed to the company’s early growth.
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Beyond Asos, Griffiths remained active in business, co-founding ventures such as the online furniture store Achica and fashion retailers EBTM and Adili. Some of these later faced financial difficulties or were sold off, but his entrepreneurial drive remained evident throughout his career.
Thai authorities note that Griffiths had been involved in two ongoing court cases, including a dispute with his second wife over business matters. Friends close to Griffiths reported that these legal issues may have caused him considerable stress. The UK Foreign Office has confirmed support for his family and is in contact with Thai authorities regarding the case.
The passing of Quentin Griffiths is significant not only for the fashion world but also for the global business community. He helped shape online retail at a time when e-commerce was still emerging, influencing how fashion brands reach international audiences today. His death highlights the pressures that can accompany high-profile entrepreneurial life, particularly when personal and legal challenges intersect.
Asos released a statement mourning his loss, emphasizing his foundational role in the company’s earliest days and expressing sympathy for his family and friends. While Griffiths’ impact on fashion and e-commerce will be remembered, the circumstances of his death serve as a sober reminder of the mental health pressures that can affect even the most accomplished individuals.
Stay with us for continuous updates on this developing story and the broader implications for the business and fashion communities worldwide.
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