BLACKPINK Turns Korea’s National Museum Pink for Explosive ‘DEADLINE’ Comeback
One of South Korea’s most powerful cultural landmarks has just been transformed and it’s all in the name of BLACKPINK.
In an unprecedented move, the National Museum of Korea, the country’s flagship institution dedicated to centuries of history, has opened its iconic central hall to a K-pop collaboration for the very first time. And not just any collaboration. This time, the stone corridors and towering atrium are pulsing with the sound of BLACKPINK’s highly anticipated third mini-album, “DEADLINE.”
Ahead of the album’s official release, the group partnered with the museum for a special project that runs through early March. Inside the massive “Path of History” lobby, fans gathered beneath a towering digital rendering of the Gwanggaeto Stele, a monument honoring one of Korea’s most powerful ancient kings. But instead of quiet footsteps and hushed voices, the space echoed with bass lines and sharp beats from five brand-new tracks, including the prerelease single “JUMP” and the title track “GO.”
This is more than a listening event. It’s a symbolic moment.
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By placing BLACKPINK’s music inside a space built to preserve national heritage, the collaboration sends a clear message. K-pop is not just a trend. It is part of Korea’s evolving cultural story. The museum, usually associated with artifacts behind glass, is now hosting amplified pop anthems that represent modern Korean influence on the global stage.
The transformation goes beyond sound. The museum’s exterior and interior have been illuminated in BLACKPINK’s signature pink, reshaping its solemn façade into something bold and contemporary. Visitors have been stopping to photograph the glowing building, capturing a rare intersection of tradition and global pop power.
And the connection runs even deeper. Members Jisoo, Jennie, Rosé and Lisa have recorded multilingual audio guides introducing eight national treasures housed in the museum. Delivered in Korean and English, with a Thai version on the way, these guides highlight iconic artifacts such as the Gilt-bronze Pensive Bodhisattva and a classic white porcelain moon jar. For international fans, it creates a new doorway into Korea’s artistic heritage.
BLACKPINK has long blended traditional elements into modern performance, from hanbok-inspired styling to architectural motifs on global stages like Coachella. Now, that fusion is happening inside one of Korea’s most important cultural institutions.
This collaboration signals a shift. Heritage is no longer confined to the past. It is living, evolving and in dialogue with the present. And with “DEADLINE,” BLACKPINK is making it clear that their legacy is meant to stand alongside history itself.
Stay with us for continuing coverage on BLACKPINK’s comeback and the global impact of “DEADLINE.”
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