High on Life 2 Launches: PlayStation Takes the Lead Despite Xbox Roots
High on Life 2 is hitting consoles this week and the game’s release strategy is making waves across the industry. Unlike the first game, which was tied to a lengthy Xbox exclusivity deal, this sequel is launching simultaneously on Xbox and PlayStation and even making its way onto Xbox Game Pass from day one.
Squanch Games CEO Mike Fridley explained that this move was “kind of a no-brainer.” The first game’s delayed PlayStation release didn’t stop that platform from emerging as the studio’s leading market. Fridley said that, surprisingly, PlayStation remains their main platform, with Steam following closely behind in sales. That’s a shift from the original title, which leaned heavily on Xbox exclusivity and the Game Pass ecosystem.
Also Read:- Teen Canadian Mboko Stuns Australian Open Champ at Qatar Open
- Al-Hilal Dominates Al-Ettifaq as Title Race Heats Up
The decision to launch across multiple platforms simultaneously isn’t just about sales. Fridley emphasized that wider exposure was crucial for building the franchise. Offering the game on Game Pass, for example, allows more players to experience it early, even if it may temporarily affect direct sales. The goal, he says, is simple: get as many hands on the game as possible to establish the High on Life IP in the crowded gaming landscape.
There’s also a practical side to this approach. Marketing costs are streamlined because the studio doesn’t need to run two separate campaigns for Xbox and PlayStation. Instead, they can focus on a single, unified push, leveraging the hype from one platform to drive sales and engagement across the others.
For gamers, this means the days of waiting months for a console-specific release are over—at least for this title. Xbox players still benefit from Game Pass access, while PlayStation fans can enjoy the game on day one without delay. Looking ahead, the simultaneous release strategy could signal a broader trend in the industry, as developers weigh exclusivity against audience reach and franchise growth.
High on Life 2 will be available on PS5, Xbox Series X, Xbox Series S and PC starting this week, with a Nintendo Switch 2 version coming in April. The move highlights the growing importance of PlayStation in Squanch Games’ strategy and underscores a larger shift in how studios approach platform partnerships and global launches.
Stay tuned, keep watching and follow for updates as this story develops and High on Life 2 begins to make its mark across consoles worldwide.
Read More:
0 Comments