Lainey Wilson’s Rise from Rodeo Roots to Global Netflix Spotlight
Lainey Wilson’s story is about to reach audiences far beyond country music fans and rodeo arenas. A new documentary, Lainey Wilson: Keepin’ Country Cool , set to premiere on Netflix, will take viewers inside the journey of a small-town girl from Baskin, Louisiana, who grew up on a farm, riding horses almost before she could walk, to becoming a headline country music star with deep ties to Western culture.
This isn’t just another music documentary. Produced by Teton Ridge Entertainment, in collaboration with Sandbox Studios and MakeMake, it highlights the intersection of Western sports, music and lifestyle. Teton Ridge has built a reputation for elevating rodeo and Western entertainment, investing in production, athlete development and global reach. Now, with this documentary, they’re bringing the same vision to country music, showing how Lainey’s roots in rodeo and small-town life shaped her career and brand.
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Wilson’s rise is intertwined with rodeo culture. She’s not new to this world—her performances at major events like the National Finals Rodeo and RODEOHOUSTON have connected her music to audiences who live and breathe Western life. Her album Bell Bottom Country captured that authenticity, blending a small-town sensibility with a modern country sound that resonates with both fans of the arena and mainstream music listeners. Appearances on shows like Yellowstone have further cemented her as a bridge between ranch life, Western storytelling and popular culture.
For viewers, this documentary offers more than performances and highlights—it’s a behind-the-scenes look at the dedication, long hours and personal growth required to rise to the top of country music. It’s a story that mirrors the journey of many cowboys and cowgirls: humble beginnings, countless hours on the road and the pursuit of a dream that eventually reaches the biggest stages in the world.
The Netflix release on April 22 represents a broader trend: Western culture is expanding beyond rodeo arenas and television into a global spotlight. Teton Ridge’s efforts show how the authenticity of small-town America and rodeo traditions can capture international attention when paired with compelling storytelling and music that speaks to universal themes of hard work, family and identity.
For anyone intrigued by the heart of American country music, or curious about the people behind the headlines and the songs, Lainey Wilson’s journey promises an inside look at perseverance, culture and passion. Stay tuned and keep following as this story unfolds on screens worldwide.
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