Samsung Unveils Galaxy S26 Ultra with Privacy Screen—Tech World Reacts
Samsung is pushing the limits of smartphone technology again with the launch of its new Galaxy S26 series, including the S26, S26 Plus and the flagship S26 Ultra. Pre-orders are open now and the devices hit stores on March 11th. This year, the biggest headline comes from the S26 Ultra, which introduces a built-in privacy screen that could change the way we interact with our phones in public.
Unlike traditional privacy screens that make your display dark at any angle, Samsung’s new system is highly customizable. Users can choose which parts of their screen remain private, from notifications to password fields, making shoulder-surfing a thing of the past. Beyond privacy, the S26 Ultra brings faster charging—both wired and wireless—and upgraded cameras, while maintaining its $1,299 starting price.
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The S26 and S26 Plus also see upgrades, though more modest. Both now start at 256GB of storage, up from 128GB in last year’s S25 models. The base S26 gets a slightly larger battery at 4,300 mAh, while the Plus model supports faster wireless charging. Prices have risen $100 compared to last year, setting the S26 at $899 and the S26 Plus at $1,099. Samsung has made it clear that storage and performance are central to this year’s lineup.
Samsung didn’t stop with phones. The company also introduced the Galaxy Buds 4 and Buds 4 Pro. The Buds 4 are more budget-friendly, with a semi-open design similar to Apple’s AirPods, while the Buds 4 Pro feature traditional rubber tips and offer longer battery life. Both earbuds focus on comfort and audio quality, keeping Samsung competitive in the crowded wireless audio market.
Questions remain about other devices. Samsung did not mention the S26 Edge or a new Galaxy Watch, though the company typically releases updates for these products during a summer event. The Galaxy Ring also remains in legal limbo after a patent dispute with Oura, so fans of Samsung wearables may have to wait longer for new smart rings.
For consumers, this launch highlights a growing trend: security and privacy are now selling points in mainstream tech. With more of our lives displayed on small screens, tools like the S26 Ultra’s privacy options could become standard expectations. For investors and competitors, these moves signal that Samsung is doubling down on innovation and differentiation in a fiercely competitive smartphone market.
Stay tuned for continued coverage as these devices hit stores worldwide. We’ll track availability, pricing and real-world performance so you can make informed decisions and stay ahead in the rapidly changing tech landscape.
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