Steven Bartlett Hires Anyone Who Can “Vibe Code” With AI
Steven Bartlett is shaking up the way people get hired in the tech and media world. His company, FlightStory, is now looking for employees who can “vibe code”—a term for using AI to build programs and apps without needing traditional programming skills. It’s a radical shift from the usual focus on developers with formal coding backgrounds.
Vibe coding allows people to leverage AI tools to create software, even if they’ve never written a single line of code in their lives. According to Bartlett’s innovation director, Isaac Martin, this approach values creativity, adaptability and the ability to identify new opportunities over conventional technical expertise. It’s about seeing what’s possible, experimenting with AI and finding ways to add value using your knowledge from other areas.
Bartlett’s approach is not just about coding. His company also uses a 35-question Culture Test to screen for curiosity, agility and openness to innovation. The idea is simple: hire people who fit the company’s mindset, then teach them the technical skills they need. Bartlett believes that with AI at their fingertips, employees can access knowledge and build tools faster than ever before, making prior technical training less critical.
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But this approach comes with risks. Vibe coding has led to errors in real-world projects, including buggy software and even disastrous mistakes, like wiping out databases. Companies like Amazon have reported AI-generated code causing significant outages, showing that while AI can accelerate innovation, it still needs oversight. Bartlett’s gamble is that the benefits of creativity and adaptability outweigh the potential downsides, especially when the team is aligned culturally.
This trend highlights a bigger shift in the workforce: the rise of AI as a tool that democratizes tasks once reserved for specialists. It opens doors for people from diverse backgrounds to enter tech-driven fields, but it also raises questions about quality control, accountability and how much we rely on AI to do critical work.
For anyone looking to join Bartlett’s media empire, the message is clear: your ability to experiment with AI and embrace innovation matters more than your coding credentials. And for the rest of the industry, it’s a sign that traditional hiring models may be under pressure as AI continues to reshape how work gets done.
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