Families Cut Daily Spending to Fund Summer Travel, KPMG Survey Reveals
Across households under rising financial pressure, a clear pattern is emerging, people are reshaping their budgets in real time and summer travel is becoming the priority they refuse to give up.
A new consumer survey from KPMG shows a striking shift in how Americans are spending. Even as inflation continues to squeeze everyday expenses, families are still determined to travel this summer. But to make it happen, they are cutting back elsewhere, especially on dining out, takeout meals and non-essential purchases.
The data suggests that about 60% of consumers are planning summer travel, but the way they travel is changing. Instead of long vacations, many are opting for shorter trips lasting just a few days. Road travel is leading the way as the preferred option, while air travel still remains significant but more carefully considered.
To balance the budget, households are making noticeable trade-offs. A large share of consumers are eating at home more often and many say they rarely dine out anymore due to financial strain. When they do spend on food outside, they are leaning toward more affordable quick-service options rather than sit-down restaurants. At the same time, grocery costs remain a growing concern, pushing families to rethink how they manage everyday essentials.
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What stands out is that this isn’t just about cutting back, it’s about prioritizing experiences. Travel and wellness are holding strong in consumer spending, even as alcohol consumption at home declines sharply and discretionary lifestyle spending softens. People are shifting toward what they see as meaningful, health-focused and memory-driven purchases.
The survey also highlights how carefully consumers are planning. Many are over-preparing trips, focusing on deals and trying to maximize value wherever possible. The message is clear, people still want to travel, but they want control, predictability and affordability in every step of the journey.
This reflects a broader economic reality. Households are not simply spending less, they are reallocating. Cutting in one area to preserve another has become the new normal and travel is sitting firmly at the top of that priority list.
As summer approaches, this balancing act between financial caution and the desire for experience will likely define consumer behavior across markets, from hospitality to retail.
Stay with us as we continue tracking how shifting consumer habits are reshaping spending trends worldwide and what it means for the months ahead.
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