Alex Cooper Signs $125 Million Deal with SiriusXM for 'Call Her Daddy'
In a significant shake-up in the podcasting world, Alex Cooper, the powerhouse behind the wildly popular "Call Her Daddy" podcast, has struck a monumental deal with SiriusXM. This new agreement, reportedly worth up to $125 million, marks a major shift as Cooper transitions from her previous exclusive arrangement with Spotify to a new multi-year partnership with SiriusXM.
Under this deal, SiriusXM will not only gain exclusive rights to advertise and distribute "Call Her Daddy" but also secure rights for Cooper’s entire Unwell Network. This means that SiriusXM will now be the sole home for all current and future shows produced by Unwell Network, including notable podcasts like "Hot Mess with Alix Earle," "Pretty Lonesome with Madeline Argy," "Boyfriend Material with Harry Jowsey," and "In Your Dreams with Owen Thiele."
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Cooper, who has been a trailblazer in podcasting since "Call Her Daddy" began in 2018, expressed her excitement about the move. In a statement, she highlighted her commitment to continuing to evolve and provide her audience, known as "The Daddy Gang," with even more engaging content. She emphasized her enthusiasm for collaborating with SiriusXM to offer a fresh and expanded experience for her listeners.
SiriusXM’s President and Chief Content Officer, Scott Greenstein, praised Cooper’s unique and unfiltered approach to podcasting, noting how her fearless style has captivated a broad and passionate audience. He expressed confidence that SiriusXM’s platform would significantly amplify Cooper’s reach and enhance her content’s impact.
The deal comes on the heels of SiriusXM’s recent $100 million acquisition of the "SmartLess" podcast and fits into the company's broader strategy of expanding its podcast portfolio. With this agreement, SiriusXM is set to broaden its influence in the podcasting space, already home to other high-profile shows such as "Pod Save America" and "Conan O’Brien Needs a Friend."
"Call Her Daddy" has become a cultural phenomenon, consistently ranking among the top podcasts worldwide. Cooper’s blend of candid conversation, humor, and deep dives into a range of topics from personal empowerment to relationships has resonated with millions of listeners. Her podcast has not only set new standards in the industry but has also become a defining voice for a new generation.
With SiriusXM’s support, Cooper’s Unwell Network is poised to reach even greater heights. The deal promises a wealth of new and exclusive content starting in 2025, further solidifying SiriusXM’s position as a leading force in the podcasting industry. For fans of "Call Her Daddy" and the Unwell Network’s other shows, this transition represents an exciting new chapter in their podcasting journey.
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