
Kendrick Lamar to Headline Apple Music Super Bowl LIX Halftime Show
Big news for music and sports fans alike: Kendrick Lamar has been announced as the headliner for the 2025 Apple Music Super Bowl LIX Halftime Show. This monumental event is set to take place on February 9, 2025, at the Caesars Superdome in New Orleans, and it promises to be an unforgettable experience. The announcement came on Sunday from Roc Nation, the NFL, and Apple Music, setting the stage for what will surely be a groundbreaking performance.
Kendrick Lamar, known for his profound impact on hip-hop and culture, will be taking center stage after a memorable appearance at the 2022 Super Bowl Halftime Show. That performance, featuring an all-star lineup including Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and 50 Cent, was a critical and commercial success. It even earned an Emmy for Outstanding Live Variety Special, highlighting the exceptional quality and impact of the show. Lamar's upcoming performance is expected to push the boundaries even further, with creative direction handled by pgLang, the creative company co-founded by Lamar and his collaborator Dave Free. Together, they will craft a show that’s as visually stunning as it is musically revolutionary.
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In a statement, Lamar expressed his excitement about the upcoming show, declaring, “Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one.” At 37, Lamar continues to be a defining voice in the industry, with an impressive track record that includes 17 Grammy Awards and a Pulitzer Prize for Music for his 2017 album, DAMN. His ability to blend introspective lyrics with powerful performances has made him a game-changer in the music world.
The creative team behind the Halftime Show will include the same powerhouse entities that made past performances memorable. Jay-Z and his Roc Nation company are returning as producers for the sixth consecutive year, continuing their legacy of elevating the halftime show to new heights. Jay-Z himself has won multiple Emmys for his work in this space, including a recent accolade for co-directing Rihanna’s 2023 performance.
Seth Dudowsky, the NFL’s head of music, praised Lamar’s influence, stating, “Few artists have impacted music and culture as profoundly as Kendrick Lamar. Time and time again, Kendrick has proven his unique ability to craft moments that resonate, redefine, and ultimately shake the very foundation of hip-hop.” This sentiment is echoed by Oliver Schusser, Apple’s vice president of Apple Music, who emphasized that the show will be celebrated with Apple Music’s industry-leading Spatial Audio quality, along with exclusive content available through the platform.
As we eagerly await February 2025, it’s clear that Kendrick Lamar’s Super Bowl Halftime Show will be a landmark event in both music and sports, promising to deliver an unforgettable spectacle that celebrates his extraordinary artistry and the enduring impact of hip-hop.
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