Northumberland Zoo's Gen Z-Style Marketing Video Goes Viral in Hilarious Twist
In an uproariously entertaining twist, Northumberland Zoo has captured the internet's attention with a marketing video that’s gone viral, thanks to its refreshingly quirky approach. The zoo, located in the scenic region of Northumberland, has recently unleashed a TikTok video that's both a marketing masterstroke and a hilarious glimpse into generational clash.
The video features the zoo's directors, Linda and Brian Bradley, both in their 60s, attempting to navigate a script brimming with Gen Z slang. With phrases like "brat," "slay," and "ick" peppered throughout their narration, the clip has become an internet sensation. The juxtaposition of their deadpan delivery with the vibrant, trendy language creates a comedic effect that has resonated widely, garnering over 6 million views on TikTok.
The zoo's marketing genius lies in its execution of this generational experiment. Ralph the raccoon is described as "very mindful" and "very demure," while the prairie dogs are labeled as "poppin'," and the bats are dubbed "brat." The directors, guided by Maxine Bradley, the zoo manager and mastermind behind the project, deliver these lines with a seriousness that only amplifies the humor.
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Maxine's inspiration for this viral video came after watching a similar Gen Z-style tour from Edinburgh Zoo. Despite her own reservations about social media, she and a colleague decided to give it a shot. They enlisted the help of a Gen Z staff member to craft a script that would appeal to younger audiences, though the process of teaching her parents the lingo was no easy feat.
Filming the one-minute video took two hours of perseverance and patience. "My dad just wasn’t paying attention. Neither of them knew what they were saying," Maxine recalls. Yet, the result is a brilliantly amusing video that not only showcases the zoo’s animals in a unique light but also cleverly taps into current social media trends.
Northumberland Zoo, a family-run and not-for-profit organization, has been a local gem since it was granted its license in 2015. Beyond its amusing marketing efforts, the zoo plays a crucial role in conservation, housing critically endangered species like Livingstone’s fruit bats and providing a quirky environment for its guinea pigs, which reside in a Wild West-themed village.
The zoo's innovative spirit doesn't end with viral videos. Ralph the raccoon, known for his charming demeanor, even stars in personalized Cameo videos, proving that Northumberland Zoo is committed to blending fun with education.
The success of this video demonstrates the power of creative marketing in engaging audiences across generations. It’s a testament to the fact that sometimes, mixing traditional elements with contemporary trends can yield unexpectedly delightful results.
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