MP Patrick Hurley Launches Campaign to Reduce Freddo Bar Price to 5p
Southport MP Patrick Hurley has sparked both curiosity and nostalgia with a light-hearted campaign aimed at lowering the price of the popular Cadbury Freddo chocolate bar to just 5p. Hurley was inspired to take action after speaking with students at a local school, where one student suggested the idea during a discussion about politics. What started as a simple conversation with young constituents quickly evolved into an official petition to reduce the price of the beloved 18g chocolate bar, which currently costs around 30p.
Freddos, originally launched in 1973, have long held a special place in the hearts of many Brits. Priced at 5p in the late 1990s and early 2000s, the chocolate bar became a symbol of affordable childhood treats. However, over the past two decades, the price has steadily risen, reflecting increasing production costs and inflation, and now stands at around 30p. While the price of a Freddo may seem trivial in the grand scheme of things, it carries a nostalgic significance, particularly for millennials who fondly remember the days when pocket change could buy them a Freddo.
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Hurley’s campaign, though whimsical in nature, comes at a time when many people are feeling the strain of the cost-of-living crisis. He pointed out that discussions about heavy topics like energy bills might not resonate with young people, but something like the price of a chocolate bar could serve as a relatable and fun way to engage them in politics. “If you start talking about gas bills, the average 14-year-old might switch off, but if you talk about the price of chocolate bars…” Hurley remarked.
While it’s unlikely that the price of a Freddo will be reduced to 5p, Mondelez International, the company that owns Cadbury, has expressed its delight at seeing young people engaging in political conversations. A spokesperson explained that the company does not set the retail price, noting that production costs, including record-high cocoa prices and increased energy expenses, have contributed to the rising cost of Freddos.
Despite the challenges, Hurley’s campaign has managed to capture the public's attention, adding a touch of humor to the often serious world of politics. Whether or not the campaign succeeds in bringing back the 5p Freddo, it’s already succeeded in sparking discussions around everyday issues and connecting with young voters. As Hurley himself put it, it’s a “lovely, little whimsical, light-hearted thing” that might just inspire more young people to get involved in political life.
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