Coleen Rooney Poised to Take Over from Holly Willoughby with Major ITV Deal
Coleen Rooney, the star who made waves as a contestant on this year's I'm a Celebrity... Get Me Out of Here! , is reportedly on the verge of signing a major deal with ITV, and industry insiders believe she could be the next big television personality to fill the shoes of Holly Willoughby. With her growing popularity and the so-called “Coleen Effect” in full swing, ITV is closely watching her every move in the jungle, with hopes of securing her as a key figure for future programming.
Coleen, already a well-known figure thanks to her marriage to former England footballer Wayne Rooney and her high-profile life as a WAG, has increasingly become a recognizable face in television. While her I’m a Celeb stint has given her a solid platform, it's her potential to connect with a wide audience that makes her so appealing to ITV. With over a million followers on Instagram, her every purchase and style choice is closely observed by her fans, influencing their buying habits. Coleen's ability to spark trends, like the recent surge in sales of a £1,000 pair of silk pyjamas she wore on her flight to Australia, only adds to her appeal.
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A TV insider mentioned that Coleen's relatability and "girl-next-door charm" mirror the qualities that made Holly Willoughby a household name. ITV executives are eager to tap into this marketability, with many seeing her as an ideal fit for a variety of roles, from hosting lucrative advertiser-funded programs to potentially appearing as a panellist on Loose Women . In this new era of television where advertisers play an increasing role in funding shows, Coleen’s influence is seen as an asset that could drive consumer behavior. Shows like Cooking with the Stars and M&S: Dress for Less , which were funded by major brands like M&S, have set a precedent, and ITV is considering similar ventures where Coleen could play a central role.
While ITV has yet to confirm specific projects for Coleen, the broadcaster's interest in her is clear. Her time in the jungle is being seen as a trial period to gauge how she connects with the public and whether she can step into the high-profile role held by Holly Willoughby. This potential partnership with ITV comes on the back of Coleen's other television ventures, including her successful documentary Coleen Rooney: The Real Wagatha Story , which aired on Disney+ and became a massive hit. These efforts have solidified her position as a television star in the making.
With vast sums of money at stake, ITV is hoping Coleen's natural charm and undeniable influence will continue to shine as she moves forward in her career. If she impresses in the jungle and beyond, it seems likely that we'll be seeing much more of Coleen Rooney on our screens in the future, possibly as the next big ITV personality.
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