Google Pixel’s ‘Courtside Magic’ Campaign Takes Over Australian Open 2025
Google Pixel has launched its highly anticipated ‘Courtside Magic’ campaign in collaboration with EssenceMediacom, 72andSunny, and Sense Group, making a powerful return to the Australian Open 2025 (AO25). This marks the second year of their partnership with Tennis Australia, and the campaign is designed to captivate audiences through a combination of TV ads, out-of-home activations, social media content, and on-site experiences.
One of the standout moments from the campaign features former tennis star Mark Philippoussis, who is seen showcasing Google Pixel’s innovative Circle to Search feature. This tool allows users to search for information simply by circling an image, offering an easy way to identify objects or information that may be difficult to describe. This technology aims to create seamless and intuitive user experiences, and Mark’s presence in the campaign highlights the magic of AI-powered innovation in real-time.
The partnership also brings exciting new elements to the Australian Open experience. Google Pixel has introduced the Google Pixel Studio, an immersive two-story activation on the AO grounds. The studio invites fans to explore Pixel’s AI camera features like Best Take up close, providing a unique opportunity to engage with the technology while capturing the raw emotions and thrill of the tournament.
Also Read:- Light Snow and Frigid Temperatures Hit Oklahoma: What to Expect
- Two Major Threats That Could Cause a Sharp Drop in Lloyds Share Price in 2025
In addition to its on-site presence, Google Pixel is aiming to dominate social media feeds with fresh and innovative content. The campaign features player and creator-led content that captures the excitement of the Australian Open, bringing the tournament’s energy to viewers both online and offline. With a goal of connecting with fans and enhancing their experience at the AO, Google Pixel continues to elevate the magic of the event.
Emma Dodd, Head of Devices and Services Marketing at Google AUNZ, expressed that the Australian Open is an iconic cultural moment for the country, and the brand is committed to following the fans throughout their journey. The campaign aims to enhance the experience not only on TV and in the streets but also through activations and content on their phones.
Tennis Australia’s Director of Partnerships and International Business, Roddy Campbell, shared that the partnership with Google Pixel in 2024 was a great success, and they are excited to push the boundaries further in 2025. This year’s campaign features an innovative activation in ‘the Village’, a new fan zone that has already captured the attention of visitors.
Ross Berthinussen, President for ANZ at 72andSunny, emphasized how sport can be a powerful medium to connect with Australians, making this collaboration a perfect fit. He highlighted the strategic and creative approach taken to integrate Google Pixel into the AO experience, from courtside to activations and advertisements.
Dan Collier-Hill, Brand Partnerships Lead for APAC at EssenceMediacom, added that while there are many partnerships at the AO, they are aiming to make Google Pixel synonymous with the event's magical atmosphere. Building on the success of last year’s breakthrough social content, they are excited to evolve the partnership, featuring global talent and local influencers to capture memorable moments for fans throughout the tournament.
This comprehensive campaign demonstrates Google Pixel's commitment to enhancing the fan experience at one of the world’s most prestigious sporting events while showcasing the power of technology and creativity. The Courtside Magic campaign promises to keep fans engaged and excited at every turn, both on and off the court.
Read More:
0 Comments