Justin Hawkins Unveils Dark and Daring "I Hate Myself" Video with The Darkness
The Darkness has always been known for pushing boundaries and breaking norms, and their latest music video for "I Hate Myself" is no exception. Premiering on Justin Hawkins' popular YouTube channel, Justin Hawkins Rides Again , the video for the new single from their forthcoming album Dreams on Toast takes the band's eccentric and rebellious spirit to an entirely new level.
Also Read:- Tax Confusion Looms as CRA Enforces Unlegislated Capital Gains Changes
- Heavy Snowfall Expected to Hit London, Ontario: What You Need to Know
The one-shot video captures Hawkins in a role unlike any he's played before. His portrayal of a world-weary diva – a chain-smoking, emotionally troubled character with a deep sense of regret – brings a sense of discomfort and introspection. The singer channels self-loathing and desperation, all while subtly mocking the superficial pursuit of perfection. Hawkins describes his character as someone "so filled with regret, remorse, and self-loathing that they’ll slowly kill themselves while constantly altering their appearance." This dark and twisted take on vanity and self-destructive behavior serves as a reflection of the song’s emotional intensity.
Director Simon Emmett adds that the video’s goal was to do something "unique" and "brave," adding depth to the song's already powerful message. The portrayal is deeply honest, tapping into themes of self-hate and the damaging influence of social media, which often glorifies unrealistic ideals of beauty and perfection. Guitarist Dan Hawkins further emphasizes the video’s strangeness, saying it stands in stark contrast to the music itself, which creates an unusual but captivating mix of shock and fascination.
"I Hate Myself" is just a taste of what’s to come from The Darkness’s upcoming eighth studio album, Dreams on Toast , due to be released on March 28. The song captures the essence of a band that’s both self-aware and willing to confront uncomfortable truths, while still holding onto their signature sound. The album promises to be a unique blend of styles, from the nostalgic 70s pop influences to heartfelt rock ballads, searing anthems, and even a country classic. The Darkness has consistently proven they’re not afraid to take risks, and Dreams on Toast will undoubtedly continue their tradition of musical exploration.
This upcoming album is sure to be an exciting ride for fans, especially with the promise of 18 UK tour dates starting in March, where the band will showcase their new material. The Darkness has always had a knack for creating unforgettable, bold music, and with "I Hate Myself," they prove once again that they aren’t afraid to venture into uncharted territory. The music video’s unsettling tone and haunting visuals are sure to leave an impression, and fans can expect the conversation surrounding this daring release to last long after the credits roll.
Read More:
0 Comments