LEGO and Bluey: A Perfect Partnership for Young Builders!
Get ready for an exciting collaboration that brings together the beloved animated series Bluey and the world of LEGO! This year, LEGO has officially announced a partnership with the hit Australian TV show, Bluey , and the first sets inspired by the show will be available later this year. This collaboration promises to offer a fun and creative experience for families, with six new LEGO sets designed specifically for younger children.
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For those who may not be familiar, Bluey is a heartwarming and wildly popular animated series that follows the adventures of a blue heeler puppy named Bluey and her family. The show, which first aired in Australia in 2018, has since gained international acclaim, capturing the hearts of audiences worldwide. The lovable characters, including Bluey, her little sister Bingo, and their parents, Bandit and Chilli, take part in imaginative and often hilarious role-playing games that resonate with both children and adults alike. The series has broken viewing records, and its appeal continues to grow globally, especially with its upcoming feature film set for release in 2027.
The upcoming LEGO Bluey sets will be launched as part of LEGO’s 4+ and Duplo lines, making them perfect for younger builders. Fans can expect to see six exciting new sets, which will bring Bluey’s vibrant world to life in LEGO brick form. These sets will allow kids to engage in imaginative play by recreating their favorite moments from the show, whether it’s a family adventure or a fun-filled game. LEGO Group’s Michaela Edgerley Stovicek has expressed her excitement about the partnership, stating that the two brands share a common passion for play, making this collaboration a perfect fit for families.
Julie Kekwick from BBC Studios also expressed her enthusiasm, highlighting that LEGO Bluey products will offer fans a wonderful way to connect with the characters and stories they love. Whether it's building scenes from the show or creating new adventures, this partnership is sure to foster more creativity and joy in the playroom.
This partnership is the latest expansion of the Bluey brand, which has already seen a range of books and toy spin-offs. The series has gained massive success, not just in its home country of Australia but also internationally, airing in over 140 countries and being a top-rated show on streaming platforms like Disney+. With LEGO’s long-standing reputation for providing imaginative and educational play experiences, this collaboration offers families an incredible way to enjoy Bluey in a whole new format.
So, keep an eye out for these LEGO Bluey sets, which will be officially revealed this spring and hit the shelves later this year. Whether you’re a longtime fan of the show or new to the Bluey universe, these sets are sure to bring endless fun and creativity to your family’s playtime!
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