The Rise and Decline of Pakistani Cinema Culture
Pakistani cinema has undergone an incredible transformation, from its golden era to the gradual decline witnessed today. Reflecting on this journey evokes nostalgia and sheds light on the factors contributing to this cultural shift.
I remember the simple joy of holding my father’s hand and buying samosas outside Venus Cinema as a child. The excitement of watching regional films with loud songs and action scenes has now become a distant memory. For many, cinema was not just entertainment—it was a cherished tradition. Families gathered for Eid to watch Bollywood blockbusters, cinemas buzzed with life, and movie posters adorned the walls of now-closed theatres like Capri, Cinepax, and Atrium.
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The downfall began with escalating ticket prices. Once affordable, cinema outings now require spending at least Rs1,500 per person, making it inaccessible to many. Adding to this, the rise of streaming platforms like Netflix and Amazon Prime has made staying home more appealing than venturing out to theatres.
The ban on Bollywood films in 2019 was another turning point. Bollywood’s vibrant productions drew massive audiences, filling gaps in the limited local content. Although this move aimed to promote Pakistani cinema, it inadvertently decreased overall footfall. High-quality local films like The Legend of Maula Jatt have demonstrated the potential of Pakistani cinema, yet such successes are sporadic.
Cinemas were once a unifying space, bringing people from diverse backgrounds together. Now, these communal experiences are dwindling. Rising production costs, outdated equipment, and limited government support exacerbate the industry’s struggles. Creatives like directors and journalists highlight that mediocrity in storytelling and technical execution has further distanced audiences.
The shift in cinema culture reflects societal and economic challenges. While OTT platforms thrive, they lack the magic of the big screen. To revive cinema, stakeholders must focus on quality, affordability, and innovation. Without this, the desolation of once-vibrant theatres will become a permanent reality. Has cinema culture truly faded, or can it rise again? The answer lies in our collective effort to rekindle its lost charm.
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