High-Scoring Rugby Matches Attracting New Fans to Premiership
If you love exciting, fast-paced rugby, then you’re in for a treat with the Premiership’s latest trend—high-scoring, high-entertainment matches that are drawing in new fans like never before. Club bosses from Gloucester and Bristol Bears believe this dynamic style of play is exactly what the Premiership needs to stay relevant and keep audiences engaged.
This weekend’s West Country derby at Kingsholm was a prime example of how thrilling the game has become. Gloucester took control with a dominant nine-try performance, securing a 53-28 victory over Bristol Bears in a match that saw an incredible 81 points scored between the two teams. While traditionalists may raise concerns about the focus on attack over defense, Bristol's director of rugby, Pat Lam, believes the spectacle is what’s bringing more people to the stadiums.
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Speaking to BBC Sport, Lam pointed out that rugby needs to evolve beyond the purists' expectations. “It’s about getting young people excited, getting new fans into the game. The energy in the stadium, the entertainment on the field—it’s what makes people want to keep coming back.” He highlighted the increasing attendance numbers, with Gloucester's match selling out and Bristol’s previous games seeing some of their largest crowds.
Both Gloucester and Bristol have been among the highest-scoring teams this season, with only league leaders Bath surpassing them in total points. While some critics argue that defensive play is suffering, Gloucester's director of rugby, George Skivington, insists that the reality is more about how attacking play has evolved. “It’s not that defenses aren’t working—it’s that attacking strategies have reached a whole new level,” he explained. “Teams are investing more time into making their offense unstoppable.”
This shift towards high-energy, attacking rugby is especially significant considering the financial struggles that have plagued the Premiership in recent years. With clubs like Worcester, Wasps, and London Irish folding and attendance numbers fluctuating post-pandemic, an engaging brand of rugby could be key to revitalizing the sport. Skivington emphasized the importance of positivity in discussions about rugby’s future. “Too many people focus on the negatives. Right now, we need to talk about the great rugby being played, the young fans getting inspired, and the stadiums filling up again.”
The Gloucester vs. Bristol clash wasn’t just a one-off, but part of a broader trend in the Premiership. Teams are delivering thrilling encounters, and it’s proving to be exactly what the sport needs. With the rise of new stars, record-breaking tries, and electrifying moments on the field, this new era of rugby is shaping up to be one of the most exciting yet. And for fans—both seasoned and new—it’s an incredible time to be watching Premiership rugby.
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