West Ham United and Fatima Whitbread Celebrate World Book Day with a Powerful Initiative
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Today, we’re talking about a truly inspiring initiative by West Ham United and Olympic legend Fatima Whitbread as they celebrate World Book Day 2025. This isn’t just about books—it’s about hope, resilience, and making a real impact on young lives.
West Ham United has teamed up with Fatima Whitbread MBE to donate a copy of her children's book, My Bright Shining Star , to every primary school in the London Borough of Newham. If you’re not familiar with Fatima’s story, she’s an Olympic champion, but more than that, she’s someone who has overcome immense challenges, having grown up in the care system. Her book is a heartfelt tale based on her own childhood, delivering a powerful message to children that no matter their background, they can overcome obstacles and achieve greatness.
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Fatima expressed her excitement about the collaboration, emphasizing the transformative power of books. She hopes that her story will inspire children, build their confidence, and encourage them to believe in themselves. As a lifelong supporter of West Ham, she’s thrilled to see the club using its platform to give back to the community in such a meaningful way.
West Ham United has always been dedicated to making a difference through education. Their Foundation runs various initiatives under the Premier League Primary Stars program, supporting literacy development in over 40 schools every year. From Footy Phonics, which helps kids with reading basics, to Writing Stars and Reading Stars, the club integrates football with education to inspire young minds. By donating My Bright Shining Star to schools, they aim to encourage reading and emphasize the importance of storytelling in personal growth and empowerment.
Jackie Ferdinand, West Ham United’s Director of Safeguarding & Inclusion, highlighted the club’s commitment to amplifying the voices of children in care and providing meaningful engagement opportunities. She emphasized that Fatima’s book carries a crucial message—every child is valued, has a voice, and should dream big. Beyond the children, the initiative also acknowledges the incredible role of foster families, hoping to inspire more people to consider fostering.
Local leaders are also applauding this initiative. Cllr Sarah Ruiz, Deputy Mayor of Newham, praised West Ham United for their dedication to children’s education, noting that Fatima’s book serves as a vital tool for fostering inclusion and understanding among young readers. She highlighted the importance of sharing stories that resonate with care-experienced children, helping them see their own potential.
World Book Day is all about encouraging reading for pleasure, and West Ham United is making sure this moment has a lasting impact on the next generation. Through this initiative, they’re not just handing out books—they’re providing inspiration, representation, and the belief that every child can shine, no matter where they come from.
It’s always great to see football clubs using their influence for positive change, and this partnership between West Ham United and Fatima Whitbread is a perfect example of that. By championing education, inclusion, and the power of storytelling, they are making a difference where it truly matters. Hats off to them!
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