Who’s Really Funding WA’s 2025 Election?
Alright, let’s talk about the big question on everyone’s mind as we head into the WA state election—who’s funding the campaigns? Because, let’s be real, money plays a massive role in shaping political battles. And this time, we’ve had a front-row seat like never before. For the first time, Western Australians have been able to see, in near real-time, who’s donating to political parties. Every dollar has to be disclosed within one business day during the official campaign period. So, what does the data tell us?
First, the numbers. Since July, Labor has out-earned the Liberals by about $1.3 million . But here’s the twist—during the campaign period itself, the Liberals actually received more donations , including a solid $148,132 in just the last week . Labor’s early fundraising advantage has allowed them to run a louder, longer campaign. But could the Liberals’ late surge in cash give them an edge at the last minute?
And then there’s Fremantle independent Kate Hulett , who has surprisingly out-earned the Greens since February with over $65,000 in donations. A huge chunk of that money has come from Climate 200 , the same group that backed the teal independents in the last federal election. Meanwhile, Labor has been able to rely on its sitting MPs—about a third of its donations have come from within its own ranks.
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Now, let’s talk about industries. The WA Shooting Association has been one of the biggest donors this cycle, driven by concerns over potential firearm law changes. They’ve given $32,200 to the Liberals , $28,500 to the Nationals , and $23,000 to the Legalise Cannabis Party . On the other hand, Labor’s biggest donor groups have been from the resources, energy, and agriculture sectors. The Liberals, aside from shooters, have also drawn strong support from resources and energy companies .
But where’s all this money actually going? Advertising is a massive piece of the puzzle. Labor has spent more than $285,000 on Facebook and Instagram ads —more than double what the Liberals have spent. They’ve also dropped $267,000 on Google ads , nearly $100,000 more than their rivals. And they’re being strategic about it. Key battlegrounds like Scarborough, Riverton, and Baldivis have been flooded with Labor ads, while the Liberals have heavily targeted Churchlands, Nedlands, and Darling Range—seats they desperately want to win back.
It’s not just ads—leaders are physically hitting the ground in key areas too. Roger Cook has been busy making appearances in Labor strongholds like Jandakot and Cockburn, while the Liberals have been focusing on Perth’s wealthier suburbs —the very seats they lost in Labor’s landslide victory back in 2021.
Now, let’s get to the big question—what kind of swing would the Liberals actually need to win? Well, the numbers aren’t looking great for them. A 10% swing would help them reclaim some of their traditional strongholds like Churchlands, Nedlands, and Scarborough —but it wouldn’t be anywhere near enough to form government. For the Liberals to actually win, they’d need a 25% swing —a nearly unthinkable scenario. If that somehow happened, Libby Mettam would go from underdog to Premier overnight , securing her place in WA’s political history.
So, what happens next? Polls close at 6 PM tomorrow, and we’ll finally see if all this money, all this strategy, and all this effort have actually paid off. One thing’s for sure—WA’s 2025 election is shaping up to be one of the most fascinating political battles we’ve seen in years.
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