Blue Origin’s Glamorous Space Flight: Feminism, Fame, and the Final Frontier
So let’s talk about what might be the most bizarre blend of outer space, celebrity culture, and empowerment fluff we’ve seen in a while. I’m talking about the latest Blue Origin spaceflight—yes, the one where Katy Perry, Lauren Sánchez, and a crew of high-profile women went on an 11-minute ride to the edge of space. This wasn’t your classic “giant leap for mankind”—it felt more like brunch in orbit, with a side of lash extensions.
This was Blue Origin’s first all-female flight, a significant milestone on paper. But instead of pushing the boundaries of human understanding, it kind of felt like we were just pushing the boundaries of Instagram captions. The mission featured Jeff Bezos’s fiancée Lauren Sánchez, pop star Katy Perry, CBS anchor Gayle King, former NASA rocket scientist Aisha Bowe, scientist Amanda Nguyen, and producer Kerianne Flynn. They all suited up—literally glam’d up—in custom-designed outfits that made space travel look like a red carpet event.
Don’t get me wrong, space tourism is cool. But there was something oddly hollow about the whole affair. Maybe it was the live broadcast, saturated with fluff, emotional buzzwords, and affirmations about being “super connected to love.” Or maybe it was Katy Perry floating in zero gravity, promoting her tour dates with a butterfly prop. Yes, that really happened.
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Even the language used felt less like scientific achievement and more like a TED Talk merged with an Instagram reel. Lauren, now apparently also an “astronaut,” couldn’t find the words to describe the experience—except that she saw the moon. Profound, right? Meanwhile, Khloé Kardashian and Kris Jenner provided commentary from Earth. At one point, Khloé said, “It’s literally so hard to explain right now,” which is pretty much the best summary of the entire event.
Let’s not forget the cost of this joyride. While some flew free as guests of Blue Origin, others might’ve shelled out millions. The company doesn’t disclose exact prices, but previous seats have auctioned for up to $28 million. That’s a lot of zero gravity for a very exclusive crowd. The whole experience felt less about democratizing space and more about giving fame a zero-gravity moment.
And while the mission attempted to frame itself as a feminist milestone, it somehow managed to dip into the most outdated parts of the girlboss playbook. It became less about women conquering space and more about beauty, glam, and “taking up space” in the therapy-speak sense of the phrase. There was even a line about testing hair in Dubai skydives just to prep for the look.
In the end, what should have been an awe-inspiring journey into the unknown felt more like a luxury influencer campaign with a rocket backdrop. Sure, space travel is the future—but this mission kind of made it feel like we were traveling back in time, glamor-first, substance-second.
So yes, while Buzz Aldrin once called the moon “magnificent desolation,” Monday’s flight was more like magnificent PR. A spectacle that sparkled—but didn’t quite shine.
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