Prague Bridges Cultures with New Website and Luxury Hotel Launches
Hey everyone, have you heard what’s happening in Prague lately? The city is making big moves on both the cultural and hospitality fronts, and it’s seriously impressive.
So first up—Prague City Tourism just launched a brand-new website in Japanese, and it’s all part of their initiative leading up to Expo 2025 in Osaka. The timing couldn’t be better. Last year, over 53,000 Japanese tourists visited Prague—that’s a 29% jump from the year before! That surge clearly signaled something, and Prague is listening. The new site is entirely in Japanese and tailored specifically for Japanese travelers. We’re talking custom travel itineraries, site recommendations, and even guided walking tours—all in Japanese.
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What’s cool is that they didn’t just translate their old content. They collaborated with Japanologist Petr Holý and experts from the Czech Academy of Sciences to make sure the tone, cultural nuances, and travel preferences of Japanese visitors were respected and reflected. One standout example is the inclusion of stories about Věra Čáslavská, a legendary Czech gymnast and Olympic champion who’s deeply respected in Japan not just for her sports legacy but for her courage and principles. Including figures like her really personalizes the travel experience and builds a deeper cultural bridge.
Prague City Tourism is aiming for what they call a “premium clientele”—travelers who are looking for rich experiences, not just sightseeing. And with changing travel habits in Asia post-pandemic, this is a smart move. They’re not just marketing a destination; they’re offering a meaningful experience.
Now, switching gears but staying in the same city, the luxury game in Prague just got a serious upgrade. The iconic Fairmont Golden Prague has officially opened after a jaw-dropping renovation. Nestled along the Vltava River, right on Pařížská Boulevard, this place is a mix of architectural nostalgia and contemporary luxury. It’s housed in a brutalist building from the 1970s, and they’ve kept a lot of the original design elements—like the glass chandeliers by René Roubíček and the ash wood details—while layering in all the sleek, modern touches you’d expect from a high-end hotel today.
The Fairmont Golden Prague now features 320 stylish rooms and residences, a massive wellness and spa center, and six different bars and restaurants—including a rooftop fine dining spot with panoramic views of the city. Honestly, it’s like checking into a design museum, complete with Czech art from both past and present. And after a day of sightseeing, you can chill in a heated indoor-outdoor pool or sip Czech beer at their Greenhouse bar while looking out at Prague Castle.
So whether you’re exploring Prague online in your own language or checking in to one of its most iconic hotels, the city is making sure you feel welcome, inspired, and completely immersed. It’s a powerful reminder that travel isn’t just about going somewhere new—it’s about being invited into a story. And Prague? It’s writing some beautiful new chapters.
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