Craig Kessler Sets Bold New Tone for LPGA with Trust and Teamwork
As I reflect on what’s happening right now in the LPGA, there’s a fresh sense of energy building—and a big part of that comes from the arrival of new commissioner Craig Kessler. Starting July 15, Kessler will officially take the reins, and he’s made one thing abundantly clear from the outset: his number one priority is to build trust. Not just with the players, but also with the sponsors who are vital to the long-term success of the Tour.
Kessler recently sat down with Golf Central, and what stood out wasn’t just his corporate background or his past experience with the PGA of America—it was his clear intention to listen, collaborate, and grow the game alongside the athletes and partners who power it. He’s not just stepping in with ideas; he’s inviting the players themselves to bring their voices to the table. That kind of open-door leadership could be the spark that takes the LPGA into a new era of relevance, exposure, and success.
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And he’s got major players already lining up in support. World No. 1 Nelly Korda has voiced her full confidence in Kessler’s vision. When someone like Korda, who has been a consistent force on and off the course, gives you a thumbs up, people take notice. Her influence in the sport is real, and her backing gives Kessler’s tenure instant credibility.
Then there’s Minjee Lee. With over a decade of pro golf behind her and multiple majors to her name, Lee isn’t just playing for trophies anymore—she’s looking at legacy. She’s been vocal about making a lasting impact on the LPGA, not only for today’s fans but for the next generation of players. That resonates deeply in a moment where women’s golf is poised for a breakthrough.
Kessler is leaning into this opportunity. His message is simple: Let’s do this together. He understands that elevating the LPGA isn’t a one-man show—it’s going to take the trust of the locker room, the vision of the athletes, and the commitment of the sponsors to build something truly sustainable.
It’s not just about growing purses or filling airtime—it’s about showing the world that women’s golf deserves the spotlight. And with Craig Kessler’s leadership, the early signs are promising. If he can match action with intention, and if players like Korda and Lee stay engaged, we might just be witnessing the start of something remarkable for the LPGA.
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