From HLM to Ferrari: The High-Stakes Life of Luc Poirier
So, let’s talk about Luc Poirier. You may have heard the buzz around him lately—some calling him a billionaire, others questioning whether he's just showing off. And now, with the new docuseries Luc le milliardaire? streaming on Crave, he's more in the spotlight than ever. But who is Luc Poirier, really?
Let me tell you—it’s a story that feels like it was written for the screen. Born in a modest HLM in Longueuil, Quebec, Luc grew up with little more than hustle. At 14, while most of us were still figuring out school, he was already making money flipping hockey cards. Then came a BBS—a sort of early Internet platform—where he charged users by the minute. That snowballed into a small computer shop, and eventually, he found his golden ticket: real estate.
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But Poirier didn’t go for the low-hanging fruit. He went after tough properties: contaminated lots, unzoned land, and legal fights that would send most investors running. And yet, it paid off. One of his biggest flips? Selling a lot he bought for $20 million to Northvolt for a whopping $240 million. That’s not just success—it’s vision, risk, and serious nerve.
Now, here’s where it gets wild. Despite his claims of being “non-materialistic,” the man owns 42 Ferraris. Not two, not ten—forty-two. That collection alone is valued at $80 million, and he pays $300,000 a month just in interest on the $30 million loan he took to get them. He’s got an amphibious car, a helicopter, a $60,000 Christian Dior scooter, a future private jet, and even a yacht shopping trip in Montenegro where he’s eyeing a €135 million vessel. And yes, most of it is registered and insured in Quebec.
He and his wife, Isabelle Gauvin (whom you might know from Vie$ de rêve ), reportedly spend $1 million per month. A single shopping spree can hit $100K. That’s the kind of life we see in movies—not usually from someone who says, “If I lost it all, it wouldn’t matter.”
But here’s the twist. Behind the glitz, Luc still eats at Pacini and revisits his childhood neighborhood. He opens up in the docuseries about his ADHD, his three hair transplants, and his lack of a social life during his rise to the top. This isn’t a rags-to-riches story soaked in humility—it’s raw, flashy, and maybe even controversial.
The series doesn’t ask you to admire Luc Poirier—it just invites you to witness him. To see how a teenager working 44 hours a week at a Provi-Soir became one of Quebec’s most talked-about moguls. Is he a genius or just reckless with flair? That’s for you to decide.
One thing’s for sure—Luc le milliardaire? is less of a business tutorial and more of a walk-in luxury catalogue. Fascinating, extreme, and totally unfiltered. Just like Luc.
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