Is the End Near forThe Project? Peter Ford Thinks So
There’s been a buzz in the media world lately about the fate of Channel 10’s long-running current affairs program The Project . Entertainment commentator Peter Ford dropped a bombshell on 3AW Breakfast, sharing his view that The Project is unlikely to see out the year. That’s a bold call, but it's not without reason.
Peter Ford described the show’s possible ending not as an axing, but as “more of a mercy killing.” That’s a pretty strong statement—but he’s referring to the fact that The Project 's ratings have been struggling significantly. Since its launch in 2009, the show has had an “extraordinary run,” according to Ford. But it seems the formula that once worked so well is no longer connecting with the audience. Viewer numbers have dropped to historic lows, raising serious questions about its future viability.
Also Read:- Argentina Faces Chile with Bold Lineup and Messi on the Bench
- David Beckham to Finally Receive Long-Awaited Knighthood
To make things even more interesting, Ford also hinted that if The Project does get pulled off air, it will likely be replaced by a program based out of Sydney—potentially reshaping Channel 10’s prime-time strategy. This idea lines up with wider media industry movements, especially with news breaking that several high-profile journalists from Channel Seven have jumped ship to Ten. Amelia Brace, Bill Hogan, and Denham Hitchcock are all reportedly joining a brand-new investigative news magazine show being developed by Ten’s news chief, Martin White.
What’s emerging is a clear pivot by Network 10. Rather than continuing to invest in The Project , which is faltering, they’re aiming to build a new flagship program with long-form journalism at its core—possibly to rival Nine’s 60 Minutes and Seven’s Spotlight . With a fresh investigative team being assembled and some impressive names already on board, it’s becoming evident that Ten isn’t just quietly moving pieces around—they're orchestrating a major reset.
All of this paints a picture of significant change on the horizon. Whether you loved The Project or felt it had run its course, it’s clear that Channel 10 is preparing to shift gears—and soon. If Peter Ford is right, we may be witnessing the final chapter of one of Australia’s most talked-about TV shows.
Read More:
0 Comments