Labubu: How a Mischievous Elf Became Fashion’s Must-Have Charm
Let me tell you about the most unexpected fashion icon of the season: Labubu. You might’ve seen her swinging from a designer bag, peeking out of a celebrity’s social post, or maybe you’ve heard the name whispered among collectors. But what exactly is Labubu, and why has this quirky little toy become the “it” accessory of 2025?
Labubu is not just a toy—it’s a phenomenon. Originally created in 2015 by Hong Kong artist Kasing Lung as part of Pop Mart’s "The Monsters" series, Labubu is a mischievous, elf-like creature with pointy ears, nine sharp teeth, and a chaotic but endearing personality. Despite her spooky grin, she’s not scary—just playfully devious. According to her lore, Labubu lives in Nordic forests and loves causing harmless mischief. Think fairy tale meets street style.
Now, fast-forward to spring-summer 2024, when everything changed. That’s when the Labubu fandom exploded, and not just among collectors. The real turning point came when major celebrities were spotted with Labubu keychain charms clipped to their luxury handbags. BLACKPINK’s Lisa added her Labubu to a Chanel bag. Rihanna rocked a pink Macaron Labubu on her Louis Vuitton Speedy. Even Kimora Lee Simmons added one to her Hermès Birkin. That visibility sent fans into a frenzy.
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On release days, Pop Mart’s website has crashed from overwhelming demand. Physical stores see overnight lines. And resale prices have soared—some rare Labubus now go for nearly $400 on platforms like StockX, a huge jump from the $27 retail price. It’s not just about collecting; it’s about style, nostalgia, and belonging to a cultural wave.
There’s a throwback vibe to it all. If you remember Monchichis, Tamagotchis, Beanie Babies, or Fendi’s monster charms, you’ll get the appeal. Labubu combines that nostalgia with today’s aesthetic obsession with cute, weird, and collectible. People are even dressing them up in tiny designer outfits—yes, really.
But there’s more than just cuteness behind the craze. For many, Labubu represents a little escape—a whimsical spark in tough times. Fashion insiders and influencers love the fun, the colors, and the way these charms make their outfits feel more personal and playful. As stylist Raz Martinez put it, the appeal was a slow burn that turned into an all-out obsession. Social media just threw gasoline on that fire.
And if you’re thinking of jumping into the Labubu universe now, you’re not alone. From plushies to tumblers to limited-edition collabs, Labubu’s world keeps expanding. There's even a new wave coming: Pop Mart’s Crybaby and Skull Panda series are starting to catch the same viral energy.
So whether you’re in it for fashion, fun, or full-on collecting, one thing’s for sure—Labubu is more than a toy. She’s a movement. And honestly? I’m not mad about having a little devious elf dangling from my bag either.
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