Mwave Enters Administration After Years of Tech Retail Dominance
Hey everyone, I wanted to talk about some pretty unexpected and significant news that’s just come out of the Australian tech retail world—Mwave, one of the most well-known names among PC gamers and tech enthusiasts, has officially entered voluntary administration.
This announcement came through an official filing made with the Australian Securities and Investments Commission (ASIC) on June 13, 2025. The company’s parent, Esel Pty Ltd, is now under external administration, and Antony Resnick along with Henry Lo Leung Kwok from dVT Group have been appointed as the joint administrators.
Now, if you’re like me and have been following the PC and gaming hardware space for a while, this news hits hard. Mwave has been a key player for years—supplying everything from fully built gaming rigs to individual PC components and peripherals. They carried top-tier brands like ASUS, AMD, Intel, MSI, Logitech, Apple, and many more. They weren’t just another tech store—they were a go-to destination for gamers and tech-savvy professionals across Australia.
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But here’s where things get murky. As of now, we don’t know the exact reason behind the administration. There’s no word yet on how much is owed to secured or unsecured creditors. What’s even more surprising is that Mwave hasn’t put out any public statement—nothing on their website or social media platforms. This silence has left a lot of customers and industry watchers in the dark.
It’s also worth remembering that Mwave wasn’t just popular—it was award-winning. Just last year, they were named Ecommerce Partner of the Year at Schneider Electric’s Partner Awards for Australia and New Zealand. And back in December 2020, they received a significant investment from Anacacia Capital, a move that was supposed to boost their growth and bring in broader investor support. That investment came from a $300 million fund, so clearly there was strong belief in Mwave’s future.
They also had a solid track record with government tenders, having won $2.4 million worth of contracts over the last 15 years, according to AusTender. All of this just adds to the shock of the situation.
Founded in 2006 by Victor Lee—who previously co-founded distributor Anyware—Mwave rose quickly through the ranks. At one point, they were even recognized in the CRN Fast 50 for their growth.
So what’s next? That’s the big question. Will there be a buyer? Will they restructure and bounce back? Or is this the end of the road for one of Australia’s most iconic online tech retailers? We’ll have to wait and see as more information comes out from the administrators and possibly the company itself.
Until then, this marks a major shift in the local tech landscape. If you’ve ever bought from Mwave, you know the kind of footprint they had in the community—and for many, this feels like the end of an era.
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