Why Canadian Dads Are Proudly Adding "Dad" to Their LinkedIn This Father’s Day
This Father’s Day in Canada isn’t just about backyard barbecues, socks, or the usual dad jokes. Something deeper is happening—a cultural shift that’s being felt across offices, dinner tables, and now, even on LinkedIn. This year, a movement is picking up momentum where fathers across the country are proudly adding a new title to their professional résumés: Dad .
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Yes, you heard that right. Thanks to the campaign led by Dove Men+Care called #MyMostImportantRole , Canadian dads are stepping up to redefine what success looks like. The idea is simple but powerful: if you can proudly list “CEO” or “Marketing Director” on your profile, why not include one of the most significant and demanding roles of all—being a parent?
The campaign aims to break the outdated mindset that fatherhood is something you manage “on the side.” Instead, it positions parenting as a full-time, high-impact leadership role. Backed by Dad Central and featuring notable Canadian voices like chef David Rocco, entrepreneur Ross Simmonds, speaker Shawn Kanungo, and commentator Donnovan Bennett, this movement is about giving fatherhood the credit it deserves—both in and outside the home.
It’s not just symbolic. There’s real science behind it. According to experts like psychiatrist Dr. Andrew Howlett, active and involved dads have an enormous impact on a child’s development. We’re talking about lower rates of depression, reduced risk of substance abuse, and stronger confidence and independence in kids. The research supports what many parents already know in their hearts: being present matters.
So, why are dads doing this now? Because for years, parental roles—especially for fathers—have often been undervalued in professional spaces. Yet, the skills required to raise a child—empathy, patience, leadership, time management—are the same ones celebrated in top-tier boardrooms.
By updating their LinkedIn profiles, dads aren’t just flexing their parenting muscles—they’re pushing society to acknowledge that being a good father is a professional achievement. It's an act of quiet rebellion and meaningful pride.
So, if you're a dad reading this, maybe it’s time to update that profile. Not just for you, but for your kids, your family, and the generations coming after you. Your most important role deserves to be seen. Go ahead—add “Dad” to the list. You’ve earned it.
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