Will Arnett and the SmartLess Team Are Shaking Up Cell Service With a Cheeky, Affordable Twist
So here’s something I didn’t expect to be talking about today — Will Arnett, Jason Bateman, and Sean Hayes, the hilarious trio behind the SmartLess podcast, are now diving into the wireless business. Yeah, you heard that right. These guys, known for cracking jokes and interviewing big-name guests, just launched their own mobile phone service called SmartLess Mobile , and honestly, it’s pretty brilliant.
Here’s the deal: they realized most of us are paying way too much for our mobile plans — especially for data we hardly use. Think about it. We’re always on Wi-Fi — at home, at work, in coffee shops, even on public transport. Yet, we’re shelling out 60, 70 bucks a month for “unlimited” data we don’t actually use. That’s where SmartLess Mobile comes in.
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The plans are simple and straightforward — $15 a month for 5GB or $30 for 30GB. No gimmicks, no price hikes six months in. You can even lock in that rate for life. It’s all about using less and paying less. And the best part? It runs on T-Mobile’s 5G network, so you’re not sacrificing quality just to save money.
The story of how this came about is actually kinda funny. Arnett was buying a new phone for his teenage son and got hit with a hefty unlimited plan. His reaction? “Geez, this is expensive.” And his business partner — Paul McAleese, a telecom veteran — was like, “Why are you paying for data your son won’t even use? He’s always on Wi-Fi.” That sparked the idea.
But this isn’t just a celebrity endorsement gig. Arnett, Bateman, and Hayes are invested — financially and creatively. They’ve turned down other product deals in the past, but this one hit close to home because, let’s face it, their podcast — which millions of us stream on our phones — depends on good mobile access.
And now, instead of promoting someone else’s brand, they’ve built their own. They’re using their comedy chops and massive audience (over 2 million followers between them) to get the word out. They’ll even be talking about SmartLess Mobile on upcoming podcast episodes.
This isn’t the first time we’ve seen a celeb dive into telecom — Ryan Reynolds made waves with Mint Mobile, and now the SmartLess crew is following that playbook with their own twist. They’re tapping into something a lot of people are feeling right now: the urge to cut down on unnecessary costs without giving up quality or convenience.
So yeah, Will Arnett and the SmartLess team might be the most unexpected disruptors in the wireless game, but they’re doing it with honesty, humor, and a pretty compelling pitch. If you’re tired of bloated phone bills, maybe it’s time to go a little “SmartLess” yourself.
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