Amon-Ra St. Brown’s Rise from Draft Steal to Cereal Box Icon
Man, what a ride it’s been watching Amon-Ra St. Brown evolve from a mid-round draft pick to one of the NFL’s biggest stars—on and off the field. Just a few years ago, he was a fourth-round selection, and now? He’s not just torching defenses—he’s on cereal boxes.
Yeah, you heard that right. This fall, St. Brown will be featured on Honey Nut Cheerios as part of a national ad campaign celebrating iconic NFL touchdown celebrations. And yes, that viral headstand he pulled off after scoring against the Packers? That’s the image that’s making it to breakfast tables all over the country. It’s surreal when you think about it. From an overlooked draft pick to a guy kids will literally be eating breakfast with every morning.
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But if you ask Amon-Ra, none of this came out of nowhere. In his words, it’s been a steady grind—no overnight success story here. He’s been building toward this. And let’s be honest, the numbers back him up. Two first-team All-Pro selections, three Pro Bowls, and more receiving yards than almost anyone in Lions history just four years into his career? That’s elite company. And now he’s eyeing a fourth straight 100-catch season—something no one in Detroit has ever done.
His popularity is exploding beyond football too. Little Caesars, Cure Auto, Henry Ford Health—he’s been everywhere. Now, joining fellow star receivers Ja’Marr Chase and Justin Jefferson, he’s also popping up on boxes of Reese’s Puffs. Each player’s celebration is a highlight—Chase with the “Lucky Strut,” Jefferson with the “Griddy,” and St. Brown with that perfect headstand.
What makes it even cooler is how personal this is to him. He grew up eating Honey Nut Cheerios, dreamed of being on a cereal box just like those superstar athletes he looked up to. And now? He’s living that dream. Even his dad, who once shared that same dream, had to give him props. "You got one up on me," he told Amon-Ra. And honestly, it’s hard to argue with that.
But don’t think he’s satisfied. With training camp kicking off, St. Brown is focused on one thing—bringing a Super Bowl to Detroit. There’s a new play caller in John Morton, a few offensive line changes, and sure, some big adjustments after Ben Johnson left for Chicago. But instead of setbacks, it feels like a reset. Amon-Ra’s diving back into the playbook, hungry, locked in, and ready to lead.
He put it best—coaches come and go, but players make plays. And the Lions? They’ve got the players. If they can stay healthy, stay sharp, and keep stacking days like he says, don’t be surprised if Detroit makes that long-awaited Super Bowl run.
So yeah, Amon-Ra St. Brown isn’t just on a cereal box. He’s on a mission. And if the Lions keep riding this wave, this might be just the beginning.
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