EPL Rights Move to Stan Shakes Up Aussie Sports Streaming Landscape
Have you heard the news? The English Premier League—yes, the crown jewel of football broadcasting—is making a major move that’s already sending shockwaves through the Australian sports media scene. As of August 1, 2025, EPL broadcasting rights are shifting from Optus Sport to Stan, and it's much more than a simple switch of platforms. It’s a massive play that could reshape how we watch sport in Australia, not just for football fans, but possibly for fans of other codes like NRL too.
So here's what’s happening. Nine Entertainment, which owns Stan, has shelled out a hefty $20 million upfront to acquire the EPL rights from Optus. That figure alone tells you just how valuable these rights are. The EPL is one of the most-watched leagues on the planet, and bringing it to Stan means a big potential boost in subscribers and brand prestige. But here’s the catch—Optus didn’t just sell the rights because they didn’t want them anymore. Sources suggest that the deal made financial sense for them in the long run. And honestly, for a platform that had built its sports strategy largely around the EPL, walking away from that is a bold, even risky, move.
Also Read:- Brent Burns Joins Avalanche for 22nd NHL Season in One-Year Deal
- Diogo Jota Dies in Tragic Car Crash in Zamora at Just 28
Meanwhile, Stan wasted no time capitalizing on their shiny new asset. Literally a day after the deal was announced, they quietly pushed through a 19% price hike on their Stan Sport subscription. No fanfare, no advance notice. The monthly cost jumped from $27 to $32. And remember, that’s on top of needing a regular Stan subscription. So now, if you're a football fan looking to follow the EPL in Australia, you're looking at a minimum of $32 a month just for sports.
That decision to raise prices—especially with zero warning—has left a lot of current subscribers frustrated. But from a business perspective, it’s all about increasing average revenue per user. Stan knows that the EPL is a premium product, and they're banking on fans being willing to pay the extra to keep up with their teams.
What’s fascinating here is how this move might influence other sports deals in the country. If Stan proves that putting big money behind sports rights pays off, we might see them—or their competitors—start going after other codes like the NRL or international cricket. This is more than just about football; it’s about who controls the future of sports streaming in Australia.
So yeah, the EPL’s move to Stan isn’t just another media deal. It’s a reshuffling of power in Aussie sport streaming, and it’s already hitting fans in the hip pocket. Whether it’s worth it? Well, that depends on how much you love your football.
Read More:
0 Comments