Genoa’s 2025/26 Away Kit Brings England Home in Style
Let me tell you about something pretty special that just dropped in the football world — Genoa CFC has just unveiled their 2025–26 away kit, and it’s not just another jersey. This one is a full-on tribute to history, legacy, and a deep-rooted Anglo-Italian connection that goes all the way back to the Middle Ages. And yes, it’s got that bold red cross front and center — you know, the Cross of St. George — and the club is proudly saying: It’s coming home .
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Now, you might be wondering, why is an Italian team wearing what looks like the English flag? Here’s the backstory. Centuries ago, the Republic of Genoa allowed English ships to sail under the Cross of St. George, as long as they paid tribute. That agreement created a symbolic and cultural bond between England and Genoa — two major port cities tied together by trade, sea, and eventually, sport. Fast forward to 1893, and Englishmen founded Genoa Cricket and Football Club, Italy’s oldest football club. That heritage is literally stitched into this new jersey.
The kit, made by Kappa, features a clean white background with the red cross striking across the chest, directly referencing both the flag of Genoa and the club’s crest, which sits beside their legendary Griffin emblem. On the back, just under the collar, the cross appears again — a subtle but powerful reminder of where the club came from. Gold accents and refined finishes round out the look, adding a touch of elegance to a design that already speaks volumes.
But this isn’t just about a shirt — the launch campaign was something else. It was shot in both Genoa and London, including Stoke Newington, the hometown of James Spensley — the English doctor and goalkeeper who helped bring football to Italy and played a huge role in founding Genoa. The campaign even features England U21 star Brooke Norton-Cuffy, fresh off a European Championship win, bridging the gap between Genoa’s English roots and its modern-day ambitions.
And of course, the slogan “It’s coming home” isn’t just a cheeky nod to English fans — it’s Genoa reminding the world that football, in many ways, started right there, with them, and it’s proudly coming full circle.
So yeah, this kit isn’t just about looking sharp on the pitch — it’s about identity, history, and a legacy that continues to evolve. And honestly? It might just be one of the most meaningful kit releases we’ve seen in a while.
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