How Zoë Lister Accidentally Became the Voice of Summer 2025
So, here’s something wild — the voice that’s been living rent-free in our heads all summer? It belongs to Zoë Lister. You might not know her face, but if you’ve been anywhere near a TikTok or caught a flight lately, you’ve definitely heard her say, “Nothing beats a Jet2 holiday.” That catchy line, paired with Jess Glynne’s Hold My Hand , has gone viral in the most unexpected way, and now Lister’s voice has become the unofficial sound of summer 2025.
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Now, let’s rewind. Zoë Lister is actually an actor — you might remember her from Hollyoaks back in the day. She’s been doing voiceovers for Jet2holidays for years. The ad that blew up was actually recorded back in 2022, but it didn’t start trending until late 2024. TikTok, of course, did its thing. The sound took off as users slapped it over everything from airport meltdowns to chaotic water slide fails, all with that chirpy, overly optimistic “Nothing beats a Jet2 holiday” playing in the background.
What’s hilarious is that this wasn’t some high-budget campaign meant to go viral. It was just a regular holiday ad, but something about the perfect mix of Lister’s bubbly delivery and Jess Glynne’s emotional anthem hit people right in the summer vibes. The result? Over 1.8 million uses on TikTok — and counting.
Since then, Lister’s gone from anonymous voiceover actor to full-on viral celebrity. She’s been booked for live events, appeared on This Morning with Alison Hammond and Dermot O’Leary, and even performed her voiceover live at Newmarket Racecourse with radio host Chris Stark. People are loving it — one fan even joked, “We Brits are a ridiculous people, and I wouldn’t have it any other way.”
Lister herself has leaned into the chaos, posting TikToks laughing about how her voice is now being used in students’ GCSE drama pieces and getting messages from people all over the world. She’s even met Jess Glynne in person — their on-air meeting was hyped like it was Beyoncé meeting Beyoncé. Glynne’s now encouraging fans to chant the iconic line during her live shows. It’s become a full cultural moment.
So yeah, the voice that started in a recording booth ended up becoming the sound of Europe’s package holiday fever — and we’re all just along for the ride. Who would've thought a seven-year-old ad would lead to this level of fame? But hey, apparently nothing beats a Jet2 holiday .
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