MrBeast Set to Shake Up China’s Streaming Scene With Kuaishou Debut
So here’s something that’s shaking up both the influencer and financial worlds this week — MrBeast, yes, the YouTube megastar himself, is officially making his livestreaming debut in China this Saturday via the popular short-video platform Kuaishou.
Now if you don’t already know, MrBeast — real name Jimmy Donaldson — is one of the most recognized internet personalities globally, with over 410 million followers across platforms . He’s known for his extravagant giveaways, over-the-top stunts, and massive philanthropic efforts. And now, he's entering a completely new market — the Chinese livestreaming space.
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What’s fascinating is how this move is already creating waves beyond just the creator economy. Kuaishou’s stock, listed under the ticker 01024.HK , saw a significant spike following the announcement. It surged as much as 8.4% intraday , reaching a high of HKD 78.85 , before settling up around 6.5% at HKD 77.4 — with a whopping HKD 4.37 billion in turnover. That’s a huge reaction from the market, showing just how much influence creators like MrBeast have over real-world financial instruments.
This livestream is scheduled to happen on Saturday, July 26 , and although MrBeast will be streaming remotely from the U.S., the impact is clearly global. It follows the massive buzz created by another online star, IShowSpeed , whose tour in China drew viral attention earlier this year. Now with MrBeast jumping into the mix, expectations are sky-high.
Analysts and media alike are calling this a "digital cultural crossover" , and it’s a bold strategic move by Kuaishou to tap into global creator networks. It could also set a precedent for other Western influencers eyeing expansion into Asia, especially in markets with rising interest in creator-driven commerce.
But let’s be honest — this isn’t just about one livestream. It’s about the long game. MrBeast isn’t someone who does anything halfway. If this first stream goes well, it’s highly likely we’ll see more integrations, partnerships, and maybe even collaborations with local creators and brands. For Kuaishou, this could be a golden opportunity to compete more directly with TikTok’s Chinese counterpart, Douyin, and solidify its position both in domestic and international markets.
So mark your calendars — July 26 could very well be the start of a new era in global streaming. MrBeast is going east, and the digital world is watching.
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