Sabih Khan Takes the Helm as Apple’s New COO in Major Executive Shift
Today marks a significant shift in the leadership at Apple as the company officially announces that Sabih Khan, Apple’s long-serving Vice President of Operations, will step into the role of Chief Operating Officer, succeeding Jeff Williams. It’s a moment that feels both historic and symbolic, especially for those who’ve followed Apple’s executive evolution over the years.
Jeff Williams, who has been with Apple since 1998 and took over as COO in 2015, is set to retire by the end of this year. Often described as “Tim Cook’s Tim Cook,” Williams has played a pivotal role in shaping Apple’s operational excellence and product development—overseeing everything from the iPod and iPhone to the Apple Watch and the company’s health initiatives. His departure signals the end of a significant era at Apple, but it also marks the rise of a quiet yet powerful force in Sabih Khan.
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Khan has been with Apple for more than three decades. In many ways, he’s the backbone of Apple’s global supply chain, a system that’s responsible for delivering more than 200 million iPhones a year. He became VP of Operations in 2019, but his impact long predates the title. His strategic foresight and operational discipline have helped Apple weather global disruptions, from pandemics to geopolitical tensions—especially now as the U.S.–China trade war adds more complexity to Apple’s manufacturing and logistics.
This transition is described by Apple as a “long-planned succession,” which underscores their focus on continuity and internal growth. What’s notable is that Apple’s design team, which had been reporting to Jeff Williams since the departure of Evans Hankey, will now report directly to CEO Tim Cook. That’s a powerful signal about the future direction of Apple’s product strategy and internal structure.
Khan now steps into one of the most powerful roles in tech, during a time of immense change—not just within Apple, but across the global technology and manufacturing landscapes. With his track record of quiet consistency and executional brilliance, Sabih Khan is expected to bring a steady hand to Apple’s complex global operations. And while the spotlight has rarely been on him, this new chapter may well change that.
As Jeff Williams prepares to spend more time with his family—including his five grandchildren—Apple looks to a future steered by new yet familiar leadership. With Khan at the helm of operations, Apple is reinforcing its foundation while subtly preparing for whatever comes next.
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