Switzerland’s Euro 2025: A Celebration of Football With a Price Tag
Hey everyone, have you been keeping up with the buzz around Euro 2025? It’s all kicking off in Switzerland, and while the football is thrilling and the atmosphere electric, fans are quickly realizing there’s a steep cost to being part of this historic tournament.
Thousands of supporters from across Europe have flocked to Switzerland to cheer on their teams, with England and Wales fans turning up in big numbers. The Lionesses, reigning champions, started their journey in Zurich, playing their first group matches at the iconic Stadion Letzigrund before heading to St. Gallen for a high-stakes face-off with Wales.
Now, if you’re one of the lucky ones heading to Switzerland—or if you're just curious—let me give you a glimpse into what fans are facing off the pitch. Let’s talk about prices. Whether you’re craving a refreshing beer or just a bottle of water, be ready to shell out. A 400ml glass of lager in Zurich’s fan zone costs around CHF 7.50, which is roughly £6.91. Fancy something lighter? A 100ml glass of wine goes for £7.38, and prosecco will set you back £7.84. And if you’re going alcohol-free, well, don’t expect bargains. A non-alcoholic beer is nearly £6, and soft drinks like iced tea and Gatorade hover around £5.50.
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Even water is expensive—£4.15 for a half-litre bottle, which, shockingly, is the same price as a coffee. For those looking to splurge, you can try the infamous ‘Turbo Mate’—a mix of herbal tea and your choice of alcohol—for a whopping £14.70. That’s some serious sipping.
Food options in the fan zone aren’t too bad though, with an international spread including Swiss raclette, tacos, hot dogs, and kebabs. But again, prices in local bars and restaurants are just as steep, so don’t expect to save by venturing outside the fan areas.
Still, the energy is unmatched. According to UEFA’s Nadine Kessler, this is shaping up to be a record-breaking event with fans from 114 nationalities coming together. She noted that over 61,000 Germans, 41,000 English, and thousands more from France, the Netherlands, and the US are already in Switzerland, creating a truly global festival of women’s football.
On the pitch, England are staying sharp and cool—literally. Coach Sarina Wiegman explained how the team uses cold vests, ice baths, and icy drinks to battle the summer heat and keep performance levels high. Hydration and recovery are key as the players tackle both the climate and fierce competition.
So yes, Euro 2025 in Switzerland is delivering unforgettable moments and world-class football—but it’s definitely not a cheap trip. Whether you’re there in person or watching from home, it’s clear this tournament is setting new standards. Just remember: if you’re heading over, bring your team spirit—and your wallet.
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