Afterpay Day 2025 Brings Huge Fashion Bargains and a Generous Twist
It’s here again – the retail moment Aussie shoppers circle on their calendars – Afterpay Day 2025. From Thursday 14 August to Sunday 17 August, this four-day shopping frenzy has been rolling out jaw-dropping savings of up to 70% across thousands of products. Fashion, beauty, tech, homewares, travel – you name it, there’s likely a discount waiting. Major names like MYER, Sephora, Samsung, Dyson, and THE ICONIC have joined the party, making it one of the most anticipated sales events of the year.
Winter stock has been heavily reduced to make way for spring trends, so shoppers are grabbing everything from cosy coats to breezy sundresses. For example, The Fated’s Chalais Midi Dress has been sliced in half in price, now just $79.99, and Dangerfield’s faux suede jacket – a true “It Girl” piece – has been marked down nearly 70%. High-street favourites like Glassons, Jag, and Lioness are also slashing prices, meaning you can build your new-season wardrobe without blowing the budget.
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But it’s not just about snagging a bargain this year. Afterpay has introduced something special – the “Pay It Forward Mystery Market” in Sydney. Inside 1,000 mystery boxes are $200,000 worth of prizes. Here’s the twist: each prize comes in pairs – one for you, one to gift to someone else. Katrina Konstas, Afterpay’s Country Manager, says the aim is to keep the joy of generosity alive, even when finances are tight. It’s a simple but heartwarming idea – a win for you, and a win for someone you care about.
For the fashion hunters, the deals are stacked high. ASOS is offering up to 50% off selected styles, Boohoo has 40% off, and SHEIN is giving $30 off when you spend $135. Premium labels like Rebecca Vallance, Sass & Bide, and Viktoria & Woods are joining in, while The Iconic is slicing 20–30% off selected Afterpay Day picks. Men’s fashion hasn’t been left out either – Adidas, Converse, Culture Kings, Wrangler, and Lacoste are delivering discounts up to 80% on some lines.
Accessories and footwear fans will also find plenty to love. Platypus Shoes is going as high as 50% off, Jo Mercer is offering a second pair at 70% off, and Ray-Ban sunglasses are 20% off selected styles. Jewellery lovers can snap up Beville’s clearance at 50–70% off, or explore Thomas Sabo’s discounted outlet range.
In short, Afterpay Day 2025 isn’t just another sale – it’s a shopping event that mixes serious savings with a side of feel-good generosity. Whether you’re refreshing your wardrobe, hunting for designer pieces at a fraction of the price, or surprising someone with a shared prize, this year’s sale is delivering more than just bargains. The deals are live now, but with prices like these, the best finds won’t stay in stock for long.
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